MKT 315

MKT-315 chapter 5products - correct answer The tangible or intangible items of value consumers receive in purchase transactions. competitive advantage - correct answer Refers to the extent to which firms exploit opportunities, neutralize threats, and reduce expenses relative to the competition. product mix - correct answer The combination of different offerings an organization provides. - Bakery: coffee, breakfast sandwiches, pastries, cakes, etc... - determined by target market of co...

MKT 315: Chapter 2 question n answers graded A+ 2024/2025Types of Organizations - correct answer for-profit, nonprofit, mutual-benefit Group of organizations - correct answer industry An organization can't be ..... - correct answer All things to all people how many levels does a organization have - correct answer 3 Top level of an organization - correct answer corporate level (ceo) corporate level - correct answer top management directs overall strategy for the entire organ...

MKT-315 GCU Quiz 1Which is NOT a key Strategic decision in formulating a marketing plan - correct answer Identification of the situation Government Regulation suppliers competitors the economy business trends finances and the weather are - correct answer External Factors Marketing includes which of the following activities - correct answer Pricing a Product Social factors include - correct answer Demographics culture and norms Which of the following is not an economic factor - c...

Topic 5 Quiz (Chapter 7)Business (B2b) Markets - correct answer Consists of individuals, organizations or groups that purchase a specific kind of product for one of three purposes: 1. Resale 2. Direct use in producing other products 3. Use in general daily operations. 4 categories of business markets: Producer, Reseller, Government, and Institutional. Producer Markets - correct answer Individuals and business organizations that purchase products so they can make profits by using the...

Marketing 315 Exam 1 question and answers 2024/2025marketing - correct answer an organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships in way that benefit the organization and its employees, customer, investors, and society as a whole customer value - correct answer the perceived benefits, both monetary and non-monetary, that customers receive from a product compared to the cost associated with obtaini...

MKT-315 Ch. 7 QuizSelf-actualization is NOT: 1 Buying a Mercedes 2 Acting for a higher good 3 Purchasing for self-fulfillment 4 Learning a new language - correct answer Buying a Mercedes __________ represents where the total revenue and total cost are equal. 1 TR 2 Equal analysis 3 Break-even analysis 4 TC - correct answer Break-even analysis Because of ___________, businesses are forced to be competitive. 1 Media 2 The Internet 3 Both the Internet and E-commerce 4 E-commerce...

MKT 315 GCU Topic 1 questions with 100% correct 2024/2025Marketing - correct answer the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Marketing Concept - correct answer The business orientation model that involves creating value and satisfying consumer needs Marketing Mix (4 P's) - correct answer Product, Price, Place, Promotion Marketing Plan - co...

MKT-315 Chapter 8 questions with 100% correct answers 2024distribution - correct answer The processes and organizations that move products and services from manufacturers and service providers to consumers. distribution channels - correct answer One or more organizations, from manufacturer to retailer, that add value as they move finished products and services to consumers. types of distribution channels - correct answer manufacturer -> wholesaler -> retailer -> consumer Manuf...

MKT-315 MIDTERM fully solved 2024/2025B2C (business-to-consumer) - correct answer the process in which businesses sell to consumers B2B (business-to-business) - correct answer the process of selling merchandise or services from one business to another Marketing Mix - correct answer Product, Price, Place, Promotion transaction - correct answer A business deal or action; exchange of money, goods, or services exchange - correct answer the trade of things of value between the buyer ...

MKT-315 FINAL EXAMProfit Equation - correct answer Total Revenue - Total Cost Pricing Strategy: Penetration Pricing - correct answer Low price to increase sales and market share. Pricing Strategy: Skimming Pricing - correct answer Starts out with a high price and slowly lowers it to fit the market. Pricing Strategy: Competition Pricing - correct answer Setting prices nearly equal to competitors. A cable company may start out with a low price to get subscribers. Eventually, price ...