MKT 315

MKT 315 Quiz 5Communication process - correct answer source message receiver feedback noise Media - correct answer refers to the way messages are delivered to target audiences and increasingly, back to companies and among audiences What is the channel step in the communication process and definition? - correct answer media the way messages are sent and returned back to the source and receiver What do all marketing communication areas use? - correct answer a variety of media t...

MKT-315 Topic 3 Quiz Who is affected by the individual consumer tolerance of risk? - correct answer Purchase decision Maslow's hierarchy of needs is: - correct answer Self-actualization, esteem, love, safety, physiological Among specific filters, which one is the selective perception? - correct answer Selective attention The purchase that involves the reordering of goods or services already under contract is: - correct answer Straight rebuy What are the factors Influencing Cons...

MKT 315What is Retailing? - correct answer A set of business activities that adds value to the products and services sold to consumers for their personal or family use. It is the last stage in the distribution process; includes every sale to the final customer Pure Retailers - correct answer Sears, Holiday Inn, McDonalds Retailers that are also wholesalers - correct answer Office Depot, Home Depot Four Ways Retailers Add Value - correct answer 1. Breaking Bulk 2. Holding Inventory ...

MKT-315 GCU MIDTERMCREST method - correct answer C: "Calm the Customer" R: "Repeat the Problem" E: Use "Empathy Statements" S: "Solve the Problem" T: Make a "Timely Response" - Good customer service increases customer loyalty and future sales. Maslow's Hierarchy of Needs - correct answer physiological, safety, love/belonging, esteem, self-actualization Types of Purchases - correct answer new task, straight rebuy, modified rebuy New task/buy - correct answer Purchases...

MKT-315 Topic 6 QuizAdding new channels in a multichannel distribution system provides the following advantage: - correct answer It expands market and sales coverage When a company arranges two or more marketing channels to target one or more customer segments, it is called a(n) ________ system. - correct answer Multichannel distribution A "supply chain" is thought of as limited because it: - correct answer Implies that planning commences with raw materials and factory capacity Ind...

MKT-315 - Quiz 1Which is NOT a key strategic decision in formulating a marketing plan? 1. Choosing the target market 2. Identifying distinctive competencies 3. Creation of the logo and tagline 4. Identification of the situation - correct answer Creation of the logo and tagline Which of the following key perspectives is not considered while performing the situation analysis? 1. Customers 2. Suppliers 3. Competitors 4. Company - correct answer Suppliers Which is helpful for the mar...

MKT-315 Topic 3Behavioral Learning - correct answer When people's actions are influenced by reward or punishment, based on previous experience. Buying Objectives - correct answer Why an organization would make a purchase, usually to increase sales and revenues or to reduce costs. Click-Through Rate - correct answer The percentage of how many people clicked on a link over the total number of people who saw the link. Cognitive Dissonance - correct answer The state of mismatched thoug...

GCU MKT 315 FINAL EXAMA message is conveyed by means of an ___, such as a sales person or advertising media - correct answer channel of communication the process of having a sender transform an idea into a set of symbols in communication is - correct answer encoding the info sent by a source reciever in the communication process is called - correct answer a message profit equation - correct answer total revenue minus total cost total money recieved from sale of a product is - co...

MKT 315 Midterm Study GuideBrand Loyalty - correct answer Develops when customers prefer one brand over others and stick to the brand whenever possible. Competitive Advantage - correct answer Refers to the extent to which firms exploit opportunities, neutralize threats, and reduce expenses relative to the competition. Growth Stage - correct answer During the product lifecycle, when product awareness continues to build and consumers develop an understanding of the value of the product. ...

MKT315 Exam 1 (CH 1-5, 13)Personal Selling - correct answer a person-to-person business activity in which a salesperson uncovers and satisfies the needs of a buyer to the mutual, long-term benefit of both parties. How do *sales organizations / salespeople* define profit? - correct answer Profit = Sales - COGS - Time and Effort How do buying organizations / buyers define profit? - correct answer Personal Value Equation = Benefits received - (Selling price + Time and effort to purchase) ...