ESB EXAMINATION 2025 QUESTIONS WITH ANSWERS
RATED A+
✔✔This segment describes statistical information about customers - ✔✔- Demographics
✔✔T/F Patent licensing is used for a new product or invention - ✔✔True
✔✔Which two criteria are required for obtaining venture capital funding - ✔✔- A scalable
business model
- A profitable exit strategy
✔✔For which two reasons should a meal delivery company use direct distribution
channels over indirect distribution channels - ✔✔- To lower shipping cost
- To quickly get product to customers before they spoil
✔✔What are two advantages to using Lean Canvas business plan instead of the
traditional business plan model - ✔✔- A lean canvas is quick, concise tool to document
or update a business plan
- A lean canvas focuses on the problem, solutions, key metrics and unique value
proposition
✔✔Which two action helps start- up companies achieve product/market fit - ✔✔-
Identifying underserved customers needs
- Testing the minimum viable product (MVP)
✔✔For third party sellers, what are two marketing benefits of selling products on a
marketplace - ✔✔- Access to marketplaces market knowledge
- Access to the marketplace customer base
✔✔Which item is a start up cost or operating cost
Gas
Cooking Utensils
Business license
Truck lease payments - ✔✔Start Up- Cooking utensils, Business license
Operating- Gas, Truck lease payments
✔✔Which three options are supply chain members - ✔✔- Retailers
- Manufacturers
- Whole sale
✔✔You own an ecommerce website where customers can purchase the jewelry that
you make. Which type of sales channel are you using? - ✔✔- Direct-to-consumer
✔✔You own a business that manufactures sandals. For each sandal
, -Labor $20
-Materials $30
-Markup 25% - ✔✔(Labor + Materials) x Markup%
(20 + 30) x 25%
12.50 + 50(add up labor and materials) = 62.50
✔✔Which three answer options are products that would be developed by digital
production not physical production? - ✔✔- Social media applications
- Banner ads
- Laptops
✔✔What is a benefit of being an entrepreneur? - ✔✔- Limitless income potential
✔✔In your business plan, you describe that in five years you plan to sell your company
to another company. What section of the business plan should you include this
information? - ✔✔- Exit strategy
✔✔Which 2 actions should you complete when conducting a competitive analysis? -
✔✔- Identify the competitors market share
- Research the competitor's strengths and weaknesses
✔✔Customer retention cost or customer acquisition cost
SEO Marketing
Affiliate Programs
Training Programs
Engagement Programs - ✔✔Customer Retention Cost - SEO Marketing, Affiliate
Programs
Customer Acquisition Cost- Training Programs, Engagement Programs
✔✔Which three roles have equity in a business - ✔✔- Partner
- Stockholder
- Owner
✔✔Each step in the sales process happens before the sales pitch or after the sales
pitch
Prospect
Follow-up
Approach
Overcome objection - ✔✔Before the sales pitch- Prospect, Approach
After the sales pitch- Follow up, Overcome objection
✔✔Generate
RATED A+
✔✔This segment describes statistical information about customers - ✔✔- Demographics
✔✔T/F Patent licensing is used for a new product or invention - ✔✔True
✔✔Which two criteria are required for obtaining venture capital funding - ✔✔- A scalable
business model
- A profitable exit strategy
✔✔For which two reasons should a meal delivery company use direct distribution
channels over indirect distribution channels - ✔✔- To lower shipping cost
- To quickly get product to customers before they spoil
✔✔What are two advantages to using Lean Canvas business plan instead of the
traditional business plan model - ✔✔- A lean canvas is quick, concise tool to document
or update a business plan
- A lean canvas focuses on the problem, solutions, key metrics and unique value
proposition
✔✔Which two action helps start- up companies achieve product/market fit - ✔✔-
Identifying underserved customers needs
- Testing the minimum viable product (MVP)
✔✔For third party sellers, what are two marketing benefits of selling products on a
marketplace - ✔✔- Access to marketplaces market knowledge
- Access to the marketplace customer base
✔✔Which item is a start up cost or operating cost
Gas
Cooking Utensils
Business license
Truck lease payments - ✔✔Start Up- Cooking utensils, Business license
Operating- Gas, Truck lease payments
✔✔Which three options are supply chain members - ✔✔- Retailers
- Manufacturers
- Whole sale
✔✔You own an ecommerce website where customers can purchase the jewelry that
you make. Which type of sales channel are you using? - ✔✔- Direct-to-consumer
✔✔You own a business that manufactures sandals. For each sandal
, -Labor $20
-Materials $30
-Markup 25% - ✔✔(Labor + Materials) x Markup%
(20 + 30) x 25%
12.50 + 50(add up labor and materials) = 62.50
✔✔Which three answer options are products that would be developed by digital
production not physical production? - ✔✔- Social media applications
- Banner ads
- Laptops
✔✔What is a benefit of being an entrepreneur? - ✔✔- Limitless income potential
✔✔In your business plan, you describe that in five years you plan to sell your company
to another company. What section of the business plan should you include this
information? - ✔✔- Exit strategy
✔✔Which 2 actions should you complete when conducting a competitive analysis? -
✔✔- Identify the competitors market share
- Research the competitor's strengths and weaknesses
✔✔Customer retention cost or customer acquisition cost
SEO Marketing
Affiliate Programs
Training Programs
Engagement Programs - ✔✔Customer Retention Cost - SEO Marketing, Affiliate
Programs
Customer Acquisition Cost- Training Programs, Engagement Programs
✔✔Which three roles have equity in a business - ✔✔- Partner
- Stockholder
- Owner
✔✔Each step in the sales process happens before the sales pitch or after the sales
pitch
Prospect
Follow-up
Approach
Overcome objection - ✔✔Before the sales pitch- Prospect, Approach
After the sales pitch- Follow up, Overcome objection
✔✔Generate
