ESB Certification
Acquisition Costs - ✔ ✔ Cost incurred by a business.
Angel Investor - ✔ ✔ An investor who provides funding to a business for a stake in the business in
return.
Asset - ✔ ✔ A tangible item a business owns.
B2B - ✔ ✔ A business-to-business (B2B) commercial transaction between businesses.
B2C - ✔ ✔ A business-to-consumer (B2C) transaction.
Balance Sheet - ✔ ✔ A document that compares assets to liabilities plus owner's equity.
Bootstrapping - ✔ ✔ A business owner that uses their own money to fund their business.
Brand Recognition - ✔ ✔ The level of familiarity one has with a brand.
Break-Even Point - ✔ ✔ The point where a business's revenue matches its expenses over a given
period.
Budget - ✔ ✔ The amount of money a business plans on spending during a given period.
Burn Rate - ✔ ✔ A calculation used to measure a business's monthly cash flow.
, Business Opportunity - ✔ ✔ A situation an entrepreneur analyzes and evaluates to see if starting a
sustainable, profitable business is feasible.
Business Plan - ✔ ✔ A document that addresses the concept, customers, and capital for a business.
C Corporation - ✔ ✔ A business structure that allows the company to pass its income, losses,
deductions, and credits through its shareholders to decrease their taxation.
CEO - ✔ ✔ The Chief Executive Officer (CEO) holds a leadership role within a business. The CEO
oversees a business's operations and resources and makes the major decisions for the company.
CFO - ✔ ✔ The Chief Financial Officer (CFO) holds a leadership role within a business. The CFO
oversees a company's finances.
Collaboration - ✔ ✔ The action of working with one or more people toward a common goal.
Commission - ✔ ✔ A fee paid to an employee for completing a task.
Compensation - ✔ ✔ A monetary amount given to employees in return for their work.
Confidentiality Agreement - ✔ ✔ A signed agreement stating that an entity will not disclose
information agreed upon by all parties in an arrangement.
Contract - ✔ ✔ An agreement between an employee and a company outlining obligations and terms
of employment.
COO - ✔ ✔ The Chief Operating Officer (COO) holds a leadership role within a business. The COO is
responsible for overseeing the day-to-day administrative and operational functions of a business.
Acquisition Costs - ✔ ✔ Cost incurred by a business.
Angel Investor - ✔ ✔ An investor who provides funding to a business for a stake in the business in
return.
Asset - ✔ ✔ A tangible item a business owns.
B2B - ✔ ✔ A business-to-business (B2B) commercial transaction between businesses.
B2C - ✔ ✔ A business-to-consumer (B2C) transaction.
Balance Sheet - ✔ ✔ A document that compares assets to liabilities plus owner's equity.
Bootstrapping - ✔ ✔ A business owner that uses their own money to fund their business.
Brand Recognition - ✔ ✔ The level of familiarity one has with a brand.
Break-Even Point - ✔ ✔ The point where a business's revenue matches its expenses over a given
period.
Budget - ✔ ✔ The amount of money a business plans on spending during a given period.
Burn Rate - ✔ ✔ A calculation used to measure a business's monthly cash flow.
, Business Opportunity - ✔ ✔ A situation an entrepreneur analyzes and evaluates to see if starting a
sustainable, profitable business is feasible.
Business Plan - ✔ ✔ A document that addresses the concept, customers, and capital for a business.
C Corporation - ✔ ✔ A business structure that allows the company to pass its income, losses,
deductions, and credits through its shareholders to decrease their taxation.
CEO - ✔ ✔ The Chief Executive Officer (CEO) holds a leadership role within a business. The CEO
oversees a business's operations and resources and makes the major decisions for the company.
CFO - ✔ ✔ The Chief Financial Officer (CFO) holds a leadership role within a business. The CFO
oversees a company's finances.
Collaboration - ✔ ✔ The action of working with one or more people toward a common goal.
Commission - ✔ ✔ A fee paid to an employee for completing a task.
Compensation - ✔ ✔ A monetary amount given to employees in return for their work.
Confidentiality Agreement - ✔ ✔ A signed agreement stating that an entity will not disclose
information agreed upon by all parties in an arrangement.
Contract - ✔ ✔ An agreement between an employee and a company outlining obligations and terms
of employment.
COO - ✔ ✔ The Chief Operating Officer (COO) holds a leadership role within a business. The COO is
responsible for overseeing the day-to-day administrative and operational functions of a business.
