BAS 282: MARKETING ETHICS: SMARTBOOK
QUESTIONS WITH VERIFIED ANSWERS
The moral standards collectively expected by society are known as ______. -
Answers - ethics
Sharon is asked by her boss to create an untrue marketing message implying that
the company is donating money to environmental causes even though it is not.
The message will immediately increase sales before anyone discovers that it is
misleading. In this example, Sharon's boss is asking her to put the company's
short-term sales gains ahead of its long-term ______. - Answers - reputation
The American Marketing Association (AMA) Code of Ethics states that all marketers
must embrace and promote three ethical norms. The first of these, which directs
marketers to purposefully avoid engaging in damaging activities in their decision-
making and adhere to all applicable laws, is ______. - Answers - "Do no harm"
Which of the following are ethical values in marketing? - Answers - * Honesty
* Fairness
* Responsibility
Nature Is Perfect sells Pimple Be Gone! to help prevent and reduce acne breakouts.
Nature Is Perfect doesn't guarantee customers will never get acne or that all skin
problems will magically disappear. But it does stand by its claim that those who
use its product regularly will have significantly clearer, healthier skin.
A direct competitor, Skin in the Game, has started marketing a product just like
Pimple Be Gone! called No More Pimples. The new product even has similar
packaging. One big difference between the two products is that the advertising
for No More Pimples promises that the product will clear up all signs of acne
within a week—and that users will never have skin problems again.
Which of the following core ethical values is Skin in the Game violating with its
marketing of No More Pimples? - Answers - * Honesty
* Respect
* Responsibility
* Fairness
* Transparency
What are ethics? - Answers - Moral standards expected by society.
Place the last four steps of the ethical decision-making framework in order from first
to last, with step 5 at the top and step 8 at the bottom. - Answers - 1. Consider
how the decision will affect the stakeholders.
2. Discuss the pending decision with the stakeholders.
3. Make the decision.
1
, 4. Monitor and assess the quality of the decision.
It is important for marketers to conduct themselves in a way that reflects ______ in a
positive and ethical manner. - Answers - * themselves
* their profession
* their company
Established standards of conduct that are expected by society and professional
organizations are known as ethical __________. - Answers - norms
Which of these are among the six core ethical values in marketing? - Answers - *
Transparency
* Citizenship
* Respect
When marketers balance the needs of the buyer with the interests of the seller in a
just manner, they are practicing the ethical value of __________. - Answers -
fairness
Which of the following actions are the first two steps of the ethical decision-making
framework? - Answers - 1. Identifying the ethical issue at hand.
2. Determining the facts about a potential decision in an objective manner.
Lata, who heads the marketing department at Deep Dive Equipment, learns that one
of the company's dive watches, guaranteed to be waterproof to 300 feet, is
leaking when people wear it in the shower. Lata creates an e-mail to be sent to
all purchasers of the faulty watch, offering them free repair and a coupon for 50%
off the purchase of any new item. Her team also runs an ad alerting customers to
the issue and the company's plans to solve it. This scenario demonstrates the
ethical value of ______. - Answers - honesty
After marketers have identified a specific problem in an unbiased way and
determined what ethical issues are at stake, the next step in the ethical decision-
making framework is ______. - Answers - identifying stakeholders who are likely
to be affected by the decision
When a company ignores ethical issues or does not follow a clear ethical code, it
runs the long-term risk of ______. - Answers - * hurting its customers and
employees.
* putting itself out of business.
* ruining its reputation.
* tarnishing its brand.
2
QUESTIONS WITH VERIFIED ANSWERS
The moral standards collectively expected by society are known as ______. -
Answers - ethics
Sharon is asked by her boss to create an untrue marketing message implying that
the company is donating money to environmental causes even though it is not.
The message will immediately increase sales before anyone discovers that it is
misleading. In this example, Sharon's boss is asking her to put the company's
short-term sales gains ahead of its long-term ______. - Answers - reputation
The American Marketing Association (AMA) Code of Ethics states that all marketers
must embrace and promote three ethical norms. The first of these, which directs
marketers to purposefully avoid engaging in damaging activities in their decision-
making and adhere to all applicable laws, is ______. - Answers - "Do no harm"
Which of the following are ethical values in marketing? - Answers - * Honesty
* Fairness
* Responsibility
Nature Is Perfect sells Pimple Be Gone! to help prevent and reduce acne breakouts.
Nature Is Perfect doesn't guarantee customers will never get acne or that all skin
problems will magically disappear. But it does stand by its claim that those who
use its product regularly will have significantly clearer, healthier skin.
A direct competitor, Skin in the Game, has started marketing a product just like
Pimple Be Gone! called No More Pimples. The new product even has similar
packaging. One big difference between the two products is that the advertising
for No More Pimples promises that the product will clear up all signs of acne
within a week—and that users will never have skin problems again.
Which of the following core ethical values is Skin in the Game violating with its
marketing of No More Pimples? - Answers - * Honesty
* Respect
* Responsibility
* Fairness
* Transparency
What are ethics? - Answers - Moral standards expected by society.
Place the last four steps of the ethical decision-making framework in order from first
to last, with step 5 at the top and step 8 at the bottom. - Answers - 1. Consider
how the decision will affect the stakeholders.
2. Discuss the pending decision with the stakeholders.
3. Make the decision.
1
, 4. Monitor and assess the quality of the decision.
It is important for marketers to conduct themselves in a way that reflects ______ in a
positive and ethical manner. - Answers - * themselves
* their profession
* their company
Established standards of conduct that are expected by society and professional
organizations are known as ethical __________. - Answers - norms
Which of these are among the six core ethical values in marketing? - Answers - *
Transparency
* Citizenship
* Respect
When marketers balance the needs of the buyer with the interests of the seller in a
just manner, they are practicing the ethical value of __________. - Answers -
fairness
Which of the following actions are the first two steps of the ethical decision-making
framework? - Answers - 1. Identifying the ethical issue at hand.
2. Determining the facts about a potential decision in an objective manner.
Lata, who heads the marketing department at Deep Dive Equipment, learns that one
of the company's dive watches, guaranteed to be waterproof to 300 feet, is
leaking when people wear it in the shower. Lata creates an e-mail to be sent to
all purchasers of the faulty watch, offering them free repair and a coupon for 50%
off the purchase of any new item. Her team also runs an ad alerting customers to
the issue and the company's plans to solve it. This scenario demonstrates the
ethical value of ______. - Answers - honesty
After marketers have identified a specific problem in an unbiased way and
determined what ethical issues are at stake, the next step in the ethical decision-
making framework is ______. - Answers - identifying stakeholders who are likely
to be affected by the decision
When a company ignores ethical issues or does not follow a clear ethical code, it
runs the long-term risk of ______. - Answers - * hurting its customers and
employees.
* putting itself out of business.
* ruining its reputation.
* tarnishing its brand.
2
