BAS 282 EXAM 3 QUESTIONS WITH VERIFIED
ANSWERS
Why is supply chain management a critical marketing function to the firm? - Answers
- Supply chain management is the actions a firm takes to coordinate the various
flows within the supply chain, such as reducing costs, improving efficiency, and
satisfying demand making it a critial marketing function of the firm.
How can organizations improve customer relationships? - Answers - Organizations
can improve customer relationships by utializing the customer relationship
management process. First identifying their customers, then understanding how
those customers interact with their organization. Followed by gathering specific
customer information through touchpoints. Then the organization needs to store
and analyze the customer information and utilize the analysis to improve
customer relationships.
Before communicating a message to consumers, what must marketers as senders
of that message do first? - Answers - Identify a target audience.
CRM technologies allow marketers to do all the following except - Answers - adopt a
broad approach, focusing on the needs of the entire market.
When designing a website for a firm, developers must keep in mind how to use the
design to promote exceptional customer experiences. Excellent website design
comprises which of the following criteria? - Answers - ease in navigation, quick
load time, mobile friendliness, and superior customer service tools
With regard to public relations, which of the following best describes a firm's
relationship with its stakeholders? - Answers - passive
After relocating for his job and moving into a larger apartment, Aslan needed to
purchase several new pieces of furniture and other household items to fill the
space. He made several large consecutive purchases on WayFair, an online
furniture retailer. A WayFair sales representative, recognizing the flurr of activity
on his account, categorized Aslan as a highly profitable customer and offered
him executive account status. This type of CRM strategy is called - Answers -
NOT share of customer.
What is the difference between success and failure in the marketing communication
process? - Answers - the ability to effectively communicate a marketing message
When identifying a target market for an advertising campaign, marketers must
consider which key factor? - Answers - who will buy their products
After typing "women's swimsuits" into her browser, ads for swimsuits began to show
up in Carly's Facebook feed. This is a result of - Answers - cookies.
1
, Lucy works in a distribution center for a vitamin and nutritional supplement company.
Part of her job entails gathering all goods with similar characteristics in one area
of the distribution center. From there, she can facilitate the proper inventory
controls to ensure that no expired vitamins or supplements are shipped to stores
for sale. Lucy's job involves product - Answers - sortation.
The type of digital marketing that utilizes tools such as blogging, webinars, or follow-
up emails is known as ________ marketing.
Multiple Choice - Answers - inbound
Whereas traditional advertising media offers _____; social media advertising offers
_____. - Answers - one-way communication; two-way communication
By leveraging the resources and skills of its various component firms, a supply chain
provides the end customer with - Answers - value.
In which of the following ways can retailers add value to consumers? - Answers -
providing products when and where consumers want them
Although each public relations tool has its own role, all public relations tools
generally serve the same function for a firm, which is to - Answers - promote a
positive image and educate stakeholders about the firm's developments.
Starbucks evaluates the cost of doing business with each of its customers. For
example, Emily visits Starbucks three times per week, every week. Each time
Emily visits Starbucks, she spends $5.25. In four years, Emily will spend a total
of $3,276. Young visits Starbucks one time per week, every other week. Each
time Young visits Starbucks, he spends $3.25. In four years, Young will spend a
total of $338. Starbucks concludes that it should focus on retaining Emily as a
customer because losing her will cost significantly more than losing Young. In
this scenario, Starbucks is conducting a - Answers - NOT recency-frequency-
monetary analysis.
Managing ________ is one of the most important logistics function for retailers and
every other member of the supply chain because it is essential to keep
customers satisfied. - Answers - transportation
You are browsing a retail site online when a virtual service representative appears
on your screen. The representative asks, "Is there something I can help you with
today?" The virtual service representative is using a marketing communication
method known as - Answers - personal communication
What is the most common type of sales promotion? - Answers - coupons
What is the aim of a public relations campaign? - Answers - to promote positive
relations between a firm and its stakeholders
Paid search is online advertising in which a company - Answers - pays to be a
2
ANSWERS
Why is supply chain management a critical marketing function to the firm? - Answers
- Supply chain management is the actions a firm takes to coordinate the various
flows within the supply chain, such as reducing costs, improving efficiency, and
satisfying demand making it a critial marketing function of the firm.
How can organizations improve customer relationships? - Answers - Organizations
can improve customer relationships by utializing the customer relationship
management process. First identifying their customers, then understanding how
those customers interact with their organization. Followed by gathering specific
customer information through touchpoints. Then the organization needs to store
and analyze the customer information and utilize the analysis to improve
customer relationships.
Before communicating a message to consumers, what must marketers as senders
of that message do first? - Answers - Identify a target audience.
CRM technologies allow marketers to do all the following except - Answers - adopt a
broad approach, focusing on the needs of the entire market.
When designing a website for a firm, developers must keep in mind how to use the
design to promote exceptional customer experiences. Excellent website design
comprises which of the following criteria? - Answers - ease in navigation, quick
load time, mobile friendliness, and superior customer service tools
With regard to public relations, which of the following best describes a firm's
relationship with its stakeholders? - Answers - passive
After relocating for his job and moving into a larger apartment, Aslan needed to
purchase several new pieces of furniture and other household items to fill the
space. He made several large consecutive purchases on WayFair, an online
furniture retailer. A WayFair sales representative, recognizing the flurr of activity
on his account, categorized Aslan as a highly profitable customer and offered
him executive account status. This type of CRM strategy is called - Answers -
NOT share of customer.
What is the difference between success and failure in the marketing communication
process? - Answers - the ability to effectively communicate a marketing message
When identifying a target market for an advertising campaign, marketers must
consider which key factor? - Answers - who will buy their products
After typing "women's swimsuits" into her browser, ads for swimsuits began to show
up in Carly's Facebook feed. This is a result of - Answers - cookies.
1
, Lucy works in a distribution center for a vitamin and nutritional supplement company.
Part of her job entails gathering all goods with similar characteristics in one area
of the distribution center. From there, she can facilitate the proper inventory
controls to ensure that no expired vitamins or supplements are shipped to stores
for sale. Lucy's job involves product - Answers - sortation.
The type of digital marketing that utilizes tools such as blogging, webinars, or follow-
up emails is known as ________ marketing.
Multiple Choice - Answers - inbound
Whereas traditional advertising media offers _____; social media advertising offers
_____. - Answers - one-way communication; two-way communication
By leveraging the resources and skills of its various component firms, a supply chain
provides the end customer with - Answers - value.
In which of the following ways can retailers add value to consumers? - Answers -
providing products when and where consumers want them
Although each public relations tool has its own role, all public relations tools
generally serve the same function for a firm, which is to - Answers - promote a
positive image and educate stakeholders about the firm's developments.
Starbucks evaluates the cost of doing business with each of its customers. For
example, Emily visits Starbucks three times per week, every week. Each time
Emily visits Starbucks, she spends $5.25. In four years, Emily will spend a total
of $3,276. Young visits Starbucks one time per week, every other week. Each
time Young visits Starbucks, he spends $3.25. In four years, Young will spend a
total of $338. Starbucks concludes that it should focus on retaining Emily as a
customer because losing her will cost significantly more than losing Young. In
this scenario, Starbucks is conducting a - Answers - NOT recency-frequency-
monetary analysis.
Managing ________ is one of the most important logistics function for retailers and
every other member of the supply chain because it is essential to keep
customers satisfied. - Answers - transportation
You are browsing a retail site online when a virtual service representative appears
on your screen. The representative asks, "Is there something I can help you with
today?" The virtual service representative is using a marketing communication
method known as - Answers - personal communication
What is the most common type of sales promotion? - Answers - coupons
What is the aim of a public relations campaign? - Answers - to promote positive
relations between a firm and its stakeholders
Paid search is online advertising in which a company - Answers - pays to be a
2
