BAS 282: EXAM 2 QUESTIONS WITH VERIFIED
ANSWERS
A product labeled "new and improved" would fall within the category of a - Answers -
revamped product.
Each of the six distinct stages of the _____ impacts consumer behavior; firms will
market to each of these stages, offering such products and services as
retirement investments. - Answers - family life cycle
Market segmentation refers to - Answers - dividing a larger market into smaller
groups based on meaningfully shared characteristics.
This positioning strategy allows a firm to highlight its competitive advantage as a
cost-savings firm that offers quality goods at low-selling prices. - Answers -
price/quality relationship
Attitudes, learning, and motivation are all _______ processes that can influence
consumer behavior - Answers - psychological
Each of the following is a characteristic of a service except - Answers - mass-
produced.
When marketers segment based on psychographics, the market is divided into
groups according to - Answers - the reason why the consumer made the
purchase.
The makers of Breyers ice cream have come up with a new line called Breyers
Blasts! This line of ice cream combines Breyers ice cream with well-known
products such as Oreo cookies, Snickers candy bars, and Reese's peanut butter
cups. This is an example of - Answers - NOT brand extension.
A company that offers different versions of a single product within a product category
is offering - Answers - a product line.
Personal _____, which include everything from a consumer's religious beliefs to a
belief in self-responsibility, can impact the consumer decision-making process. -
Answers - values
An aspect of this branding strategy is that it enables new products to profit from the
recognition and acceptance that the brand already enjoys. - Answers - brand
extension
Think about a service you use. Tell me the about the service and how the service
1
, has adapted to handle the Covid-19 restrictions and new normal of operating
now. - Answers - MY ANSWER:
I have been using Wal-Marts Grocery pick-up since its existance. Prevously, I would
place my order through the app, login when I'm on my way, let them know when I
have arrived, then they would come out to my car have me sign for my groceries,
have a nice chat, then I would leave. Wal-Mart typically served 10-20 vehicles
per hour. Now, due to COVID-19, Wal-Mart has implemented a no touch policy,
as well as a stay in your car policy. They now serve 60 vehicles per hour. While
the overall process is still the same, I no longer sign for my groceries. I also, no
longer have any "human interaction" with the employees. We are not able to form
relationships with each other. While some COVID-19 restrictions are in place to
help prevent spread of the virus, mental health is really taking a toll.
When a firm employs a differentiated targeting strategy, it simultaneously pursues
several different market segments. For each segment, it usually - Answers - uses
a different marketing mix strategy for each.
Brands that are developed by a retailer and sold only by that specific retailer are
known as ________ brands, unlike ________ brands, which are managed and
owned by the manufacturer. - Answers - private label; national
When marketers evaluate each market segment and determine which segment or
segments present the most attractive opportunity to maximize sales, this process
is known as - Answers - targeting.
Every time Regina's Maids cleans Selby's apartment, Selby can count on the wood
floors being waxed, the windows being washed, and the laundry folded and put
away. The cleaning service always arrives on time as well. With regard to service
quality, this is a function of - Answers - reliability.
When Belinda needed to buy party decorations for her husband's surprise 50th
birthday party, she remembered that she had previously found great decorations
at a low price at the local We Do Parties Right store. This is an example of -
Answers - internal information search.
The activities a firm undertakes to create a certain perception of its product in the
eyes of the target market is referred to as - Answers - positioning.
Packaging serves four main functions. When it provides a customer with a container
that can be reused, then the packaging is being used - Answers - NOT to
eliminate waste and enhance sustainability.
The "sweet spot" of prestige pricing is when the price is neither too high nor too low.
This phenomenon is a result of consumers that - Answers - NOT consider price a
reflection of a product's quality.
For a business entering a market where large segments of the market are targeted
by multiple firms, the best strategy for this business is to target a large share of a
small market segment with a unique product. This is known as - Answers - niche
2
ANSWERS
A product labeled "new and improved" would fall within the category of a - Answers -
revamped product.
Each of the six distinct stages of the _____ impacts consumer behavior; firms will
market to each of these stages, offering such products and services as
retirement investments. - Answers - family life cycle
Market segmentation refers to - Answers - dividing a larger market into smaller
groups based on meaningfully shared characteristics.
This positioning strategy allows a firm to highlight its competitive advantage as a
cost-savings firm that offers quality goods at low-selling prices. - Answers -
price/quality relationship
Attitudes, learning, and motivation are all _______ processes that can influence
consumer behavior - Answers - psychological
Each of the following is a characteristic of a service except - Answers - mass-
produced.
When marketers segment based on psychographics, the market is divided into
groups according to - Answers - the reason why the consumer made the
purchase.
The makers of Breyers ice cream have come up with a new line called Breyers
Blasts! This line of ice cream combines Breyers ice cream with well-known
products such as Oreo cookies, Snickers candy bars, and Reese's peanut butter
cups. This is an example of - Answers - NOT brand extension.
A company that offers different versions of a single product within a product category
is offering - Answers - a product line.
Personal _____, which include everything from a consumer's religious beliefs to a
belief in self-responsibility, can impact the consumer decision-making process. -
Answers - values
An aspect of this branding strategy is that it enables new products to profit from the
recognition and acceptance that the brand already enjoys. - Answers - brand
extension
Think about a service you use. Tell me the about the service and how the service
1
, has adapted to handle the Covid-19 restrictions and new normal of operating
now. - Answers - MY ANSWER:
I have been using Wal-Marts Grocery pick-up since its existance. Prevously, I would
place my order through the app, login when I'm on my way, let them know when I
have arrived, then they would come out to my car have me sign for my groceries,
have a nice chat, then I would leave. Wal-Mart typically served 10-20 vehicles
per hour. Now, due to COVID-19, Wal-Mart has implemented a no touch policy,
as well as a stay in your car policy. They now serve 60 vehicles per hour. While
the overall process is still the same, I no longer sign for my groceries. I also, no
longer have any "human interaction" with the employees. We are not able to form
relationships with each other. While some COVID-19 restrictions are in place to
help prevent spread of the virus, mental health is really taking a toll.
When a firm employs a differentiated targeting strategy, it simultaneously pursues
several different market segments. For each segment, it usually - Answers - uses
a different marketing mix strategy for each.
Brands that are developed by a retailer and sold only by that specific retailer are
known as ________ brands, unlike ________ brands, which are managed and
owned by the manufacturer. - Answers - private label; national
When marketers evaluate each market segment and determine which segment or
segments present the most attractive opportunity to maximize sales, this process
is known as - Answers - targeting.
Every time Regina's Maids cleans Selby's apartment, Selby can count on the wood
floors being waxed, the windows being washed, and the laundry folded and put
away. The cleaning service always arrives on time as well. With regard to service
quality, this is a function of - Answers - reliability.
When Belinda needed to buy party decorations for her husband's surprise 50th
birthday party, she remembered that she had previously found great decorations
at a low price at the local We Do Parties Right store. This is an example of -
Answers - internal information search.
The activities a firm undertakes to create a certain perception of its product in the
eyes of the target market is referred to as - Answers - positioning.
Packaging serves four main functions. When it provides a customer with a container
that can be reused, then the packaging is being used - Answers - NOT to
eliminate waste and enhance sustainability.
The "sweet spot" of prestige pricing is when the price is neither too high nor too low.
This phenomenon is a result of consumers that - Answers - NOT consider price a
reflection of a product's quality.
For a business entering a market where large segments of the market are targeted
by multiple firms, the best strategy for this business is to target a large share of a
small market segment with a unique product. This is known as - Answers - niche
2
