BAS 282 EXAM #2 QUESTIONS WITH VERIFIED
ANSWERS
Which of the following is best defined as a product's ability to satisfy a customer's
needs or requirements? - Answers - Quality
The scientific method is important in marketing research because it - Answers - uses
observations to develop hypotheses and then test them.
What are the steps of the adoption process used by consumers when faced with a
new concept? - Answers - awareness, interest, evaluation, trial, decision,
confirmation
Retailers create holiday-themed displays and promotions to stimulate consumer
purchases during gift-giving holidays like Christmas and Mother's Day. Such
marketers recognize that - Answers - characteristics of the purchase situation
influence consumer behavior
Which type of brand is created by producers? - Answers - manufacturer brands
Eva, a marketing researcher, wants to do in-depth research on business customers'
experiences with the company's products. She is most likely to get what she
wants if she uses - Answers - a personal interview.
Which of the following do new-task buying, modified rebuys, and straight rebuys
have in common? - Answers - the ability to meet needs
Just-in-time-delivery is important for customers because - Answers - storing too
much inventory is expensive.
An attitude is - Answers - a person's point of view toward something.
Which of the following best describes a drive? - Answers - a strong stimulus that
encourages action to reduce a need
Which of the following displays up-to-the-minute marketing data in an easy-to-read
format that managers can use to monitor business activity and respond quickly to
problems? - Answers - a marketing dashboard
Which of the following terms refers to the process of screening out or modifying
ideas, messages, and information that conflict with previously learned attitudes
and beliefs? - Answers - selective perception
Many customers will drive long distances to purchase Yummy Town doughnuts,
even though other doughnuts are available for purchase at nearby locations. For
1
, such customers, Yummy Town doughnuts are - Answers - specialty products.
Which type of consumer products include those for which customers do not search
at all? - Answers - unsought products
The process that falls between buying for a new need and making a routine
repurchase, where some review of the buying situation is done, though not as
much as in new-task buying, is referred to as the - Answers - modified rebuy.
Which of the following situations would most likely involve negotiated contract
buying? - Answers - when the buyer knows approximately what they want, but
lacks certain details
What are the three steps in the business and organizational purchasing process? -
Answers - What are the three steps in the business and organizational
purchasing process?
Which of the following see themselves as purchasing agents for their target
customers? - Answers - retail buyers
Lucy is conducting market research to gauge home owners' interest levels in
different types of imported rugs. However, because this is a somewhat
specialized topic, she is worried that respondents may not know enough to tell
the types apart, meaning they may indicate that they like Bokhara rugs best
when they really prefer Khotan rugs. In other words, Lucy is concerned about the
______ of her results, or the extent to which her data measures what it is
intended to measure. - Answers - validity
The Magnuson-Moss Act requires that - Answers - a warranty must be clearly
written, if one is offered.
A car dealership wanted to find out more about the customer experience during the
car buying process. The dealership's researcher conducted an in-depth interview
with Maria Jones and created a graphic diagram that depicted what she was
doing, thinking, and feeling during each stage of the buying process. The
researcher was - Answers - creating a customer journey map.
Studying how ______ affects consumer behavior is helpful in understanding why
middle-aged married couples with children are less likely to buy sports cars than
young married couples without children. - Answers - the family life cycle
When consumers face a truly new concept, their previous experiences may be
irrelevant. Such situations will most likely involve the _____ process. - Answers -
adoption
Which of the following statements is true of a focus group? - Answers - In a focus
group, an interviewer seeks group interaction to stimulate thinking and get
immediate reactions.
2
ANSWERS
Which of the following is best defined as a product's ability to satisfy a customer's
needs or requirements? - Answers - Quality
The scientific method is important in marketing research because it - Answers - uses
observations to develop hypotheses and then test them.
What are the steps of the adoption process used by consumers when faced with a
new concept? - Answers - awareness, interest, evaluation, trial, decision,
confirmation
Retailers create holiday-themed displays and promotions to stimulate consumer
purchases during gift-giving holidays like Christmas and Mother's Day. Such
marketers recognize that - Answers - characteristics of the purchase situation
influence consumer behavior
Which type of brand is created by producers? - Answers - manufacturer brands
Eva, a marketing researcher, wants to do in-depth research on business customers'
experiences with the company's products. She is most likely to get what she
wants if she uses - Answers - a personal interview.
Which of the following do new-task buying, modified rebuys, and straight rebuys
have in common? - Answers - the ability to meet needs
Just-in-time-delivery is important for customers because - Answers - storing too
much inventory is expensive.
An attitude is - Answers - a person's point of view toward something.
Which of the following best describes a drive? - Answers - a strong stimulus that
encourages action to reduce a need
Which of the following displays up-to-the-minute marketing data in an easy-to-read
format that managers can use to monitor business activity and respond quickly to
problems? - Answers - a marketing dashboard
Which of the following terms refers to the process of screening out or modifying
ideas, messages, and information that conflict with previously learned attitudes
and beliefs? - Answers - selective perception
Many customers will drive long distances to purchase Yummy Town doughnuts,
even though other doughnuts are available for purchase at nearby locations. For
1
, such customers, Yummy Town doughnuts are - Answers - specialty products.
Which type of consumer products include those for which customers do not search
at all? - Answers - unsought products
The process that falls between buying for a new need and making a routine
repurchase, where some review of the buying situation is done, though not as
much as in new-task buying, is referred to as the - Answers - modified rebuy.
Which of the following situations would most likely involve negotiated contract
buying? - Answers - when the buyer knows approximately what they want, but
lacks certain details
What are the three steps in the business and organizational purchasing process? -
Answers - What are the three steps in the business and organizational
purchasing process?
Which of the following see themselves as purchasing agents for their target
customers? - Answers - retail buyers
Lucy is conducting market research to gauge home owners' interest levels in
different types of imported rugs. However, because this is a somewhat
specialized topic, she is worried that respondents may not know enough to tell
the types apart, meaning they may indicate that they like Bokhara rugs best
when they really prefer Khotan rugs. In other words, Lucy is concerned about the
______ of her results, or the extent to which her data measures what it is
intended to measure. - Answers - validity
The Magnuson-Moss Act requires that - Answers - a warranty must be clearly
written, if one is offered.
A car dealership wanted to find out more about the customer experience during the
car buying process. The dealership's researcher conducted an in-depth interview
with Maria Jones and created a graphic diagram that depicted what she was
doing, thinking, and feeling during each stage of the buying process. The
researcher was - Answers - creating a customer journey map.
Studying how ______ affects consumer behavior is helpful in understanding why
middle-aged married couples with children are less likely to buy sports cars than
young married couples without children. - Answers - the family life cycle
When consumers face a truly new concept, their previous experiences may be
irrelevant. Such situations will most likely involve the _____ process. - Answers -
adoption
Which of the following statements is true of a focus group? - Answers - In a focus
group, an interviewer seeks group interaction to stimulate thinking and get
immediate reactions.
2
