INSIDE LVMH FINAL EXAM - PRACTICE QUESTIONS
COMPLETE WITH 100% VERIFIED ANSWERS AND
DETAILED EXPLANATIONS
1. Which business sector at LVMH generated the highest share of
revenues in 2023?
A. Selective retailing
B. Perfumes & cosmetics
C. Fashion & leather goods
D. Wines & spirits
Correct Answer: C - Fashion & leather goods
Rationale: Fashion & leather goods consistently generates the highest
revenue share for LVMH, representing the group's largest and most
profitable business sector.
2. How many stores does LVMH manage globally?
A. 5,500 stores
B. 3,000 stores
C. More than 6,000 stores
D. 1,500 stores
Correct Answer: A - 5,500 stores
Rationale: LVMH manages approximately 5,500 stores worldwide across
all divisions and regions.
,3. Which perfume was first launched in 1947 by Christian Dior?
A. J'Adore
B. Sauvage
C. Miss Dior
D. Poison
Correct Answer: C - Miss Dior
Rationale: Miss Dior was the first perfume launched by Christian Dior in
1947, marking the brand's entry into the fragrance world.
4. What are the key drivers for selective retailing maisons?
A. Standard product selection and mass distribution
B. Constant innovation, personalisation of relationships, and
transforming shopping into a unique experience
C. Low prices and high volume
D. Automated customer service and minimal human interaction
Correct Answer: B - Constant innovation, personalisation of
relationships, and transforming shopping into a unique experience
Rationale: Selective retailing thrives on innovation, personalized client
relationships, and creating unique experiential shopping journeys.
5. Which Maison is the latest to join the LVMH Watches & Jewelry
division?
A. Bvlgari
B. Fred
C. Zenith
D. Tiffany & Co.
,Correct Answer: D - Tiffany & Co.
Rationale: Tiffany & Co. is the most recent addition to the Watches &
Jewelry division, having joined the LVMH Group in 2021.
6. Which activities can be found in the Other Activities sector of
LVMH?
A. Only hospitality and real estate
B. Culture, Art, Lifestyle, and Hospitality
C. Only digital media and publishing
D. Automotive and aerospace
Correct Answer: B - Culture, Art, Lifestyle, and Hospitality
Rationale: The Other Activities sector encompasses culture, art, lifestyle,
and hospitality ventures such as Cheval Blanc hotels and Fondation
Louis Vuitton.
7. What is the latest Maison created in the Perfumes & Cosmetics
division?
A. Acqua di Parma
B. Guerlain
C. Officine Universelle Buly
D. STELLA by Stella McCartney
Correct Answer: D - STELLA by Stella McCartney
Rationale: STELLA by Stella McCartney is the newest Maison added to
the Perfumes & Cosmetics division.
, 8. How many Maisons are part of the LVMH Group?
A. 48
B. More than 75
C. 62
D. 15
Correct Answer: B - More than 75
Rationale: LVMH comprises more than 75 distinguished Maisons across
its various business sectors.
9. How many employees work at LVMH?
A. 156,000
B. 213,000
C. 175,000
D. 300,000
Correct Answer: B - 213,000
Rationale: As of the latest figures, LVMH employs approximately
213,000 people worldwide, with 71% being women.
10. What percentage of LVMH employees are women?
A. 80%
B. 30%
C. 71%
D. 50%
Correct Answer: C - 71%
Rationale: The latest data shows that 71% of LVMH's workforce is
female, reflecting the group's commitment to gender diversity.
COMPLETE WITH 100% VERIFIED ANSWERS AND
DETAILED EXPLANATIONS
1. Which business sector at LVMH generated the highest share of
revenues in 2023?
A. Selective retailing
B. Perfumes & cosmetics
C. Fashion & leather goods
D. Wines & spirits
Correct Answer: C - Fashion & leather goods
Rationale: Fashion & leather goods consistently generates the highest
revenue share for LVMH, representing the group's largest and most
profitable business sector.
2. How many stores does LVMH manage globally?
A. 5,500 stores
B. 3,000 stores
C. More than 6,000 stores
D. 1,500 stores
Correct Answer: A - 5,500 stores
Rationale: LVMH manages approximately 5,500 stores worldwide across
all divisions and regions.
,3. Which perfume was first launched in 1947 by Christian Dior?
A. J'Adore
B. Sauvage
C. Miss Dior
D. Poison
Correct Answer: C - Miss Dior
Rationale: Miss Dior was the first perfume launched by Christian Dior in
1947, marking the brand's entry into the fragrance world.
4. What are the key drivers for selective retailing maisons?
A. Standard product selection and mass distribution
B. Constant innovation, personalisation of relationships, and
transforming shopping into a unique experience
C. Low prices and high volume
D. Automated customer service and minimal human interaction
Correct Answer: B - Constant innovation, personalisation of
relationships, and transforming shopping into a unique experience
Rationale: Selective retailing thrives on innovation, personalized client
relationships, and creating unique experiential shopping journeys.
5. Which Maison is the latest to join the LVMH Watches & Jewelry
division?
A. Bvlgari
B. Fred
C. Zenith
D. Tiffany & Co.
,Correct Answer: D - Tiffany & Co.
Rationale: Tiffany & Co. is the most recent addition to the Watches &
Jewelry division, having joined the LVMH Group in 2021.
6. Which activities can be found in the Other Activities sector of
LVMH?
A. Only hospitality and real estate
B. Culture, Art, Lifestyle, and Hospitality
C. Only digital media and publishing
D. Automotive and aerospace
Correct Answer: B - Culture, Art, Lifestyle, and Hospitality
Rationale: The Other Activities sector encompasses culture, art, lifestyle,
and hospitality ventures such as Cheval Blanc hotels and Fondation
Louis Vuitton.
7. What is the latest Maison created in the Perfumes & Cosmetics
division?
A. Acqua di Parma
B. Guerlain
C. Officine Universelle Buly
D. STELLA by Stella McCartney
Correct Answer: D - STELLA by Stella McCartney
Rationale: STELLA by Stella McCartney is the newest Maison added to
the Perfumes & Cosmetics division.
, 8. How many Maisons are part of the LVMH Group?
A. 48
B. More than 75
C. 62
D. 15
Correct Answer: B - More than 75
Rationale: LVMH comprises more than 75 distinguished Maisons across
its various business sectors.
9. How many employees work at LVMH?
A. 156,000
B. 213,000
C. 175,000
D. 300,000
Correct Answer: B - 213,000
Rationale: As of the latest figures, LVMH employs approximately
213,000 people worldwide, with 71% being women.
10. What percentage of LVMH employees are women?
A. 80%
B. 30%
C. 71%
D. 50%
Correct Answer: C - 71%
Rationale: The latest data shows that 71% of LVMH's workforce is
female, reflecting the group's commitment to gender diversity.
