BYU Marketing 201 COMPREHENSIVE TEST BANK FINAL EXAM MOST RECENT EXAM ACTUAL COMPLETE REAL EXAM QUESTIONS AND CORRECT ANSWERS (VERIFIED ANSWERS) ALREADY GRADED A+ | NEWEST EXAM | JUST RELEASED!!!

BYU Marketing 201 COMPREHENSIVE TEST BANK FINAL
EXAM MOST RECENT EXAM ACTUAL COMPLETE
REAL EXAM QUESTIONS AND CORRECT ANSWERS
(VERIFIED ANSWERS) ALREADY GRADED A+ |
NEWEST EXAM | JUST RELEASED!!!



Market Philosophy: Societal Orientation


ANSWERS: Concerned about the environment


Porters 5 forces: What are powers on competitive rivalry?


ANSWERS: Power of Suppliers and Power of Buyers


Porters 5 forces: What are threats on competitive rivalry?


ANSWERS: Threats of Entrants and Threat of substitutes


Market Entry Strategies: Exporting


ANSWERS: Shipping a firm's products from its domestic home base to
global markets - Lowest return and Risk

,Market Entry Strategies: Licensing


ANSWERS: a firm in one country (the licensor) agrees to allow a firm in another
country (the licensee) to use its manufacturing, processing/trademark (Second
Lowest Risk and Return)



Market Entry Strategies: Joint Venture



ANSWERS: A structure where two firms come together to form a new company in
a market (Second highest risk and return)



Market Entry Strategies: Direct Investment



ANSWERS: The development of foreign based assembly or manufacturing
facilities. (Highest Risk and return)

, Fraud Triangle


ANSWERS: For fraud to exist there needs to be, Opportunity, Financial
Pressure, and ability to Rationalize.


Crosstabs


ANSWERS: Frequency Counts



Factor Analysis


ANSWERS: Groups into Factors to analyze


Cluster Analysis


ANSWERS: Cluster Segments into groups, similarity between groups


perceptual mapping/Discriminant Analysis


ANSWERS: Comparing Brands, find the open white space, and find your
own segment