INSIDE LVMH FINAL EXAM 2026 TEST BANK: 200
REAL QUESTIONS & CORRECT ANSWERS | LVMH
CERTIFICATE STUDY GUIDE
SECTION 1: LVMH & THE LUXURY INDUSTRY
1. Which LVMH business sector is primarily responsible for the group's highest
revenue contribution?
• A) Wines & Spirits
• B) Fashion & Leather Goods
• C) Perfumes & Cosmetics
• D) Watches & Jewelry
Correct Answer: B
Rationale: Fashion & Leather Goods, led by Louis Vuitton, Dior, and Fendi,
consistently generates the largest share of LVMH's total revenue .
2. How many stores does LVMH manage globally?
• A) Approximately 3,000
• B) Approximately 5,500
• C) More than 6,000
• D) Approximately 10,000
Correct Answer: C
Rationale: LVMH manages more than 6,000 stores worldwide .
,3. How many Maisons (brands) are part of the LVMH Group?
• A) Approximately 50
• B) More than 70
• C) More than 75
• D) More than 100
Correct Answer: C
Rationale: There are more than 75 Maisons within the LVMH Group .
4. How many employees work at LVMH, and what percentage are women?
• A) 100,000 employees; 65% women
• B) 150,000 employees; 60% women
• C) 213,000 employees; 71% women
• D) 250,000 employees; 50% women
Correct Answer: C
Rationale: LVMH has approximately 213,000 employees, of which 71% are
women .
5. Which of the following are the core values of LVMH? (Select all that apply)
• A) Creativity & Innovation
• B) Profit Maximization
• C) Entrepreneurial Spirit
• D) Quest for Excellence
• E) Sense of Commitment
,Correct Answers: A, C, D, E
Rationale: The four core values of LVMH are Creativity & Innovation,
Entrepreneurial Spirit, Quest for Excellence, and Sense of Commitment .
6. Moët & Chandon belongs to which LVMH division?
• A) Selective Retailing
• B) Wines & Spirits
• C) Perfumes & Cosmetics
• D) Other Activities
Correct Answer: B
Rationale: Moët & Chandon is part of the Moët Hennessy Wines & Spirits business
sector .
7. Which LVMH acquisition in 2021 significantly expanded its presence in the
high-end jewellery market?
• A) Bulgari
• B) Tiffany & Co.
• C) Chaumet
• D) De Beers
Correct Answer: B
Rationale: LVMH completed the purchase of Tiffany & Co. in 2021, reinforcing its
jewellery portfolio .
8. Which of the following houses was acquired by LVMH in 2011, expanding its
Watches & Jewelry portfolio?
• A) Bulgari
, • B) Tiffany & Co.
• C) TAG Heuer
• D) Chaumet
Correct Answer: A
Rationale: LVMH purchased Bulgari in 2011, adding a luxury jewellery and watch
brand to its portfolio .
9. Which Fashion House within the Group was founded in 1846?
• A) Louis Vuitton
• B) Dior
• C) Loewe
• D) Fendi
Correct Answer: C
Rationale: Loewe was founded in 1846, making it one of the oldest fashion houses
within the LVMH Group .
10. Which of these Maisons is the oldest?
• A) TAG Heuer
• B) Zenith
• C) Chaumet
• D) Hublot
Correct Answer: C
Rationale: Chaumet is the oldest among these LVMH Maisons .
11. Which of the following is NOT a pillar of LVMH's internal values?
REAL QUESTIONS & CORRECT ANSWERS | LVMH
CERTIFICATE STUDY GUIDE
SECTION 1: LVMH & THE LUXURY INDUSTRY
1. Which LVMH business sector is primarily responsible for the group's highest
revenue contribution?
• A) Wines & Spirits
• B) Fashion & Leather Goods
• C) Perfumes & Cosmetics
• D) Watches & Jewelry
Correct Answer: B
Rationale: Fashion & Leather Goods, led by Louis Vuitton, Dior, and Fendi,
consistently generates the largest share of LVMH's total revenue .
2. How many stores does LVMH manage globally?
• A) Approximately 3,000
• B) Approximately 5,500
• C) More than 6,000
• D) Approximately 10,000
Correct Answer: C
Rationale: LVMH manages more than 6,000 stores worldwide .
,3. How many Maisons (brands) are part of the LVMH Group?
• A) Approximately 50
• B) More than 70
• C) More than 75
• D) More than 100
Correct Answer: C
Rationale: There are more than 75 Maisons within the LVMH Group .
4. How many employees work at LVMH, and what percentage are women?
• A) 100,000 employees; 65% women
• B) 150,000 employees; 60% women
• C) 213,000 employees; 71% women
• D) 250,000 employees; 50% women
Correct Answer: C
Rationale: LVMH has approximately 213,000 employees, of which 71% are
women .
5. Which of the following are the core values of LVMH? (Select all that apply)
• A) Creativity & Innovation
• B) Profit Maximization
• C) Entrepreneurial Spirit
• D) Quest for Excellence
• E) Sense of Commitment
,Correct Answers: A, C, D, E
Rationale: The four core values of LVMH are Creativity & Innovation,
Entrepreneurial Spirit, Quest for Excellence, and Sense of Commitment .
6. Moët & Chandon belongs to which LVMH division?
• A) Selective Retailing
• B) Wines & Spirits
• C) Perfumes & Cosmetics
• D) Other Activities
Correct Answer: B
Rationale: Moët & Chandon is part of the Moët Hennessy Wines & Spirits business
sector .
7. Which LVMH acquisition in 2021 significantly expanded its presence in the
high-end jewellery market?
• A) Bulgari
• B) Tiffany & Co.
• C) Chaumet
• D) De Beers
Correct Answer: B
Rationale: LVMH completed the purchase of Tiffany & Co. in 2021, reinforcing its
jewellery portfolio .
8. Which of the following houses was acquired by LVMH in 2011, expanding its
Watches & Jewelry portfolio?
• A) Bulgari
, • B) Tiffany & Co.
• C) TAG Heuer
• D) Chaumet
Correct Answer: A
Rationale: LVMH purchased Bulgari in 2011, adding a luxury jewellery and watch
brand to its portfolio .
9. Which Fashion House within the Group was founded in 1846?
• A) Louis Vuitton
• B) Dior
• C) Loewe
• D) Fendi
Correct Answer: C
Rationale: Loewe was founded in 1846, making it one of the oldest fashion houses
within the LVMH Group .
10. Which of these Maisons is the oldest?
• A) TAG Heuer
• B) Zenith
• C) Chaumet
• D) Hublot
Correct Answer: C
Rationale: Chaumet is the oldest among these LVMH Maisons .
11. Which of the following is NOT a pillar of LVMH's internal values?
