INSIDE LVMH FINAL EXAM QUESTIONS &
CORRECT ANSWERS | LVMH CERTIFICATE
STUDY GUIDE
Question 1
What are the talent-centric objectives to foster an inclusive culture at LVMH?
Correct Answer
1) 50% of women in key positions by 2025
2) 2% of people with disability by 2025
3) 30% of people of color in leadership positions in the US by 2026
Question 2
How many maisons are there within the LVMH group?
- 15
- 48
- 62
- More than 70
Correct Answer
More than 70
Question 3
To remain relevant, what values must brands respect?
- Sustainability
- Inclusivity
- Quality
- Exclusivity
Correct Answer
Sustainability
Inclusivity
Quality
Page 1 of 140
,Question 4
Sephora Champs-Elysées welcomes an average ... visitors per day, with a team of ...
people working at the store.
Correct Answer
10 thousand visitors, 200 people
Question 5
According to Anne Michaut from HEC Paris, what are the purposes of retail today?
Correct Answer
- Magnifying the product
- Celebrating the brand
- Nurturing client's emotion
Question 6
Sustainability and sustainable development can be seen as the ability to meet the
needs of the present without compromising the ability of future generations to meet
their own needs.
Correct Answer
Agree
Question 7
Louis Vuitton launched in 2020 its Committed Journey program, with an
environmental roadmap based on three pillars.
Correct Answer
Foster sustainable viticulture
Question 8
How many Maisons are part of the LVMH Group?
Correct Answer
More than 75
Page 2 of 140
,Question 9
At Hublot, what are the three functions a watchmaker holds?
Correct Answer
- Designer
- Project Manager
- Draftsman
Question 10
Which Fashion House within the Group was founded in 1846?
Correct Answer
Loewe
Question 11
Which is the latest Maison created in the Perfumes & Cosmetics division?
Correct Answer
STELLA by Stella McCartney
Question 12
True or False: The Second Peau Ruinart initiative aims at promoting sustainable
innovation by rethinking the way Ruinart produces champagne.
Correct Answer
False
Question 13
With more than 50% of our talents working in retail, the retail activity is key at LVMH.
Correct Answer
True
Page 3 of 140
, Question 14
LVMH Operating Model has six pillars. Which one is not correct?
Correct Answer
Centralized Organization
Question 15
What are the core values of LVMH?
Correct Answer
1) Creativity & Innovation
2) Entrepreneurial spirit
3) Quest for excellence
4) Sense of commitment
Question 16
Is sustainability the biggest challenge for the luxury industry?
Correct Answer
Yes, say experts from Guerlain and Louis Vuitton
Question 17
What is not a key driver for Selective Retailing Maisons?
Correct Answer
Standard product selection
Question 18
Gamification is a way for luxury brands to get closer to a younger clientele.
Correct Answer
Yes
Page 4 of 140
CORRECT ANSWERS | LVMH CERTIFICATE
STUDY GUIDE
Question 1
What are the talent-centric objectives to foster an inclusive culture at LVMH?
Correct Answer
1) 50% of women in key positions by 2025
2) 2% of people with disability by 2025
3) 30% of people of color in leadership positions in the US by 2026
Question 2
How many maisons are there within the LVMH group?
- 15
- 48
- 62
- More than 70
Correct Answer
More than 70
Question 3
To remain relevant, what values must brands respect?
- Sustainability
- Inclusivity
- Quality
- Exclusivity
Correct Answer
Sustainability
Inclusivity
Quality
Page 1 of 140
,Question 4
Sephora Champs-Elysées welcomes an average ... visitors per day, with a team of ...
people working at the store.
Correct Answer
10 thousand visitors, 200 people
Question 5
According to Anne Michaut from HEC Paris, what are the purposes of retail today?
Correct Answer
- Magnifying the product
- Celebrating the brand
- Nurturing client's emotion
Question 6
Sustainability and sustainable development can be seen as the ability to meet the
needs of the present without compromising the ability of future generations to meet
their own needs.
Correct Answer
Agree
Question 7
Louis Vuitton launched in 2020 its Committed Journey program, with an
environmental roadmap based on three pillars.
Correct Answer
Foster sustainable viticulture
Question 8
How many Maisons are part of the LVMH Group?
Correct Answer
More than 75
Page 2 of 140
,Question 9
At Hublot, what are the three functions a watchmaker holds?
Correct Answer
- Designer
- Project Manager
- Draftsman
Question 10
Which Fashion House within the Group was founded in 1846?
Correct Answer
Loewe
Question 11
Which is the latest Maison created in the Perfumes & Cosmetics division?
Correct Answer
STELLA by Stella McCartney
Question 12
True or False: The Second Peau Ruinart initiative aims at promoting sustainable
innovation by rethinking the way Ruinart produces champagne.
Correct Answer
False
Question 13
With more than 50% of our talents working in retail, the retail activity is key at LVMH.
Correct Answer
True
Page 3 of 140
, Question 14
LVMH Operating Model has six pillars. Which one is not correct?
Correct Answer
Centralized Organization
Question 15
What are the core values of LVMH?
Correct Answer
1) Creativity & Innovation
2) Entrepreneurial spirit
3) Quest for excellence
4) Sense of commitment
Question 16
Is sustainability the biggest challenge for the luxury industry?
Correct Answer
Yes, say experts from Guerlain and Louis Vuitton
Question 17
What is not a key driver for Selective Retailing Maisons?
Correct Answer
Standard product selection
Question 18
Gamification is a way for luxury brands to get closer to a younger clientele.
Correct Answer
Yes
Page 4 of 140
