Master marketing Guides d'étude, Notes de cours & Résumés

FULL SUMMARY of the course Marketing Communication and the Consumer for the Master Communication Science on the VU, written in English. The guest lectures will not be tested on the exam so I therefore excluded the notes I took during these lectures. The summary is already long enough as it is ;). All articles are summarized and lecture notes are included. These are clearly categorized via the table of contents. Good look studying!!

This document includes all lecture notes for lectures 1 up untill 12, including a summary of all the articles for each week.

A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 1 until 6 are summarised which are required to know for the first mid term of the course.

Summary of all the lectures, labs, presentation prompts for the course Social Media & Web Analytics given in 2022

Social Media Marketing Summary with everything you need to learn for the exam in 2024: lectures, articles, seminars, guest-lectures, lecture notes etc. Tilburg University: Master Communication & Information Sciences

This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.

ALL lectures for the course Experimental Research, including an elaboration of a couple of exam questions

Extensive summary of all lectures and lecture notes of the course Brand Management of the Master Marketing. Contains all important information to help you study for the exam!

Samenvatting tentamenstof Social Media Marketing van de Master studie Communication and Information Sciences aan Tilburg University. Alle aantekeningen zijn in het Nederlands.

This is a summary for the B2B marketing course of the master Marketing Management at the Rijksuniversiteit Groningen. This summary contains all the chapters in the book that need to be studied for the upcoming exam.

A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 7 until 14 are summarised which are required to know for the second mid term of the course.

This document contains a summary of all the course materials discussed in the course Building Brands for Impact which is part of the master Marketing Management at the Rijksuniversiteit Groningen. The summary contains the needed book chapters, information from all the lectures and also a summary of all the articles. This document contains everything you need for the upcoming exam!