Heskett Guides d'étude, Notes de cours & Résumés

Question 1 A centralized form of organization that emphasizes the upper echelon and direct supervision under Mintzberg's configurations is the: simple structure. machine bureaucracy. professional bureaucracy. adhocracy. Question 2 A tall hierarchy of authority is usually associated with: simple communication chains. informal and unofficial work roles. flexible controls. centralization structures Question 3 An organization using a weblike structure where some or all of their operating function...

Summary Articles Strategic Marketing Master Marketing University of Groningen Articles included: Montgomery, Moore & Urbany Verhoef & Leeflang Ataman, van Heerde, & Mela Rust, Moorman, & Dickson Wedel Heskett, Jones, Loveman, Sasser, & Schlesinger Van Heerde, Gijsenberg, Dekimpe, & Steenkamp Leone, Rao, Keller, Luo, McAlister, & Srivastava Srinivasan, Hanssens

Nederlandstalige samenvatting van "Putting the service profit chain to work" (Heskett, Jones, Loveman, Sasser & Schlesinger)