Marketing control Guides d'étude, Notes de cours & Résumés

1. A famous case in the 1980s involved Coca-Cola introducing New Coke after much research. The failure of New Coke was largely due to a. a narrow conception of the research. b. uneven caliber of researchers. c. poor problem definition. d. late and occasional erroneous findings. e. personality and presentation differences. ANSWER: c RATIONALE: The release and imminent failure of the New Coke campaign stemmed from a lack of the correct problem definition by Coca-Cola. See...

Contribution Margin correct answers Difference between marginal revenue and marginal cost. Break-even point correct answers Level of sales volume of a product producing the exact amount of contribution margin needed to cover fixed costs. Overhead correct answers Indirect Costs Activity-based costing (ABC) correct answers Method of determining product costs using cost drivers or activity measures, which cause indirect costs to be incurred. Three main types of Cost standards. correct a...

Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell   True / False 1. Marketing consists primarily of selling and advertising. a. True b. False ANSWER: False 2. The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. a. True b. False ANSWER: False 3. Customers are the focal point of all marketing activities. a. True b. False ANSWER: Tru...

AIPMM Product Management Certification (2022/2023) Already Passed Product Management process of conceiving, planning, developing, testing, launching, delivery and withdrawing products in the market. PMF - Product Management Framework Product lifecycle (Product Development + Commercialization) stages plus their phases and gates. PMF Benefits (5) 1. define common language 2. provides standards for launching a products in each phase 3. allows product teams to develop and communicate mutual produc...

Brand Manager: - ANSWER-The project manager in P&G's version of the matrix structure. Centralization: - ANSWER-An organizational decision-making approach with most strategic and operating decisions made by managers at the top of the organization structure (at corporate headquarters). Corporate Restructuring: - ANSWER-A change in the organization's structure to improve efficiency and firm performance, including such activities as realigning divisions in the firm, reducing the amount of c...

Organizational Structure correct answers refers to the formal means by which work is coordinated in an organization. The structure exists to provide control and coordination for the organization Simple structure correct answers a form of organization in which in a new business, each employee often performs multiple tasks and the owner/manager is involved in all aspects of the business Vertical Growth correct answers refers to an increase in the length of the organization's hierarchy (i.e....

(CH. 1 The Risk Mgr - LO 1) Reporting Structures & The x2 Effects - RM should report to the highest level of management which differs at each company. CFO, President COO, Dir of HR, Legal, Affects: 1. Risk Appeite - Legal would be less & Marketing more accepting 2. Areas of Focus for RM would differ - HR focused on People, Legal focused on Insurance & Compliance. (CH. 1 The Risk Mgr - LO 1) RM typical Responsibilities - Insurance - Risk Financing through Transfer & Retention Contract & ...

MISY 5350 - Exam 1Formal definition of e-commerce - correct answer the use of the internet, the web and mobile apps and browsers running on mobile devices to transact business. More formally, digitally enabled commercial transactions between and among organizations and individuals Definition of e-business - correct answer the digital enabling of transactions and processes within a firm, involving information systems under the control of the firm Example of e-business - correct answer a com...

Question 1 Answer saved Marked out of 1.00 Flag question Question text You can avoid electronic waste by replacing devices every time a new version comes out. True False Question 2 Answer saved Marked out of 1.00 Flag question Question text Gerhard has to type a report about a class trip to the museum. Which of the following apps should he use to write the report? Select one: A. Presentation B. Spreadsheet C. Word processor D. Messaging Clear my choice Questio...

Multi-Line Insurers - CORRECT ANSWER-________-______ Insurers are insurance carriers that offer more than one line of insurance. False - CORRECT ANSWER-True or False? Stock Insurance Companies are "participating" in that the policyholders receive dividends. Attorney-In-Fact - CORRECT ANSWER-Reciprocal Insurers are managed by an ___________________. Association - CORRECT ANSWER-Contrary to popular opinion, Lloyd's of London is not an insurer but rather an ____________. Limits Catas...