Digital marketing 2 Guides d'étude, Notes de cours & Résumés
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COM4805 Assignment 4 2024 EXAM PORTFOLIO Answers/Solutions (Due 17 Jan 2024)
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COM4805 Assignment 4 2024 Answers/Solutions (Due 17 Jan 2024) 
 
COM4805 – Examination Portfolio 
Question 1 
Louise van Dyk 
This lecture 
• Basics of Question 1 
• Reading and Resources for Question 1 
• How to approach and answer this question 
• Structure examples 
• Application examples 
Basics of Question 1 
• Question 1: Fields of organisational communication 
– Essay 
– 2000 – 2500 words (5 – 7 pages in 12-point Arial and 1.5 line spacing) 
– 30 marks 
– Assignm...
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Unit 17 Assignment 1 - Pearson Level 3 Business BTEC
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This assignment was awarded the distinction grade for the Level 3 BTEC Business course by Pearson. 
 
This assignment focuses on ASOS and McDonald's in part 1, and Aldi and Weetabix in part 2. This assignment contains an introduction, conclusion, and reference section, and fully discusses, explains, analyses, and evaluates all the criteria to get a distinction grade. 
 
These criteria that are covered are: 
P1 – The role of digital marketing as an extension of traditional marketing and the ...
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MISY 5350 - Exam 1 question n answers graded A+ 2023/2024
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MISY 5350 - Exam 1Formal definition of e-commerce - correct answer the use of the internet, the web and mobile apps and browsers running on mobile devices to transact business. More formally, digitally enabled commercial transactions between and among organizations and individuals 
 
Definition of e-business - correct answer the digital enabling of transactions and processes within a firm, involving information systems under the control of the firm 
 
Example of e-business - correct answer a com...
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MBA 645 8-2 Quiz Overall Grade (Highest Attempt) 20 / 20 - A
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MBA 645 8-2 Quiz. 
Attempt Score 20 / 20 - A 
Overall Grade (Highest Attempt) 20 / 20 - A 
Question 1 2 / 2 points 
Identify key stakeholders’ groups of a brand. Select all that 
apply. 
Question options: 
Suppliers and vendors to your company 
Local and state government agencies 
Shareholders of your company 
Employees of your company 
The communities where you do business 
The suppliers of competitors in the industry 
Question 2 2 / 2 points 
Which of the following are valid consumer researc...
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ETS MFT BUSINESS EXAM | Answered Correctly! Summer 2022-23.
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ETS MFT BUSINESS EXAM 
 
The principal difference between variable costing and absorption costing centers on: 
 
a) whether variable manufacturing costs should be included as product costs 
 
b) whether fixed manufacturing costs should be included as product costs 
 
c) whether fixed manufacturing costs and fixed selling and administrative costs should be included as product costs 
 
d) none of these. 
 
General Bikes is debating which marketing research options to employ. The traditional p...
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MGT 6311 Digital Marketing- SPRING 2024 Final Exam
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MGT 6311 - Final Exam 
 
Youtube Stats - correct answer - First video aired on 4/23/05 
- over 1 billion unique visitors/month, 6 billion hours of videos/month 
- 25% of views come from mobile devices 
- Second largest search engine behind Google 
- 17% of all internet traffic 
- 56% of vides are <2mins 
 
Most common videos - correct answer - Explainers 
- Product Demos 
- How-Tos 
- Testimonials
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TEST BANK for Advertising and Promotion: An Integrated Marketing Communications Perspective, 12th Edition, George Belch Michael Belch. All Chapters 1-22. (Complete Download). 1384 Pages.
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Test Bank for Advertising and Promotion: An Integrated Marketing Communications Perspective, 12th Edition, George Belch Michael Belch. All Chapters 1-22. (Complete Download). 1384 Pages. TABLE OF CON TENTS Part One Introduction to Integrated Marketing Communications 1 AN INTRODUCTION TO INTEGRATED MARKETING COMMUNICATIONS 2 THE ROLE OF IMC IN THE MARKETING PROCESS Part Two Integrated Marketing Communications Program Situation Analysis 3 ORGANIZING FOR ADVERTISING AND PROMOTION: THE ROLE OF AD AG...
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MGT 6311 Midterm Questions And Answers 2022/2023
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Shift in marketing mix - Answer- Reach, effectiveness, and efficiency 
 
goal of marketing - Answer- to create a product/service that sells 
 
GOST hierarchy - Answer- Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - Answer- Customer, competitors, collaborators, company, context 
 
Customer marketing model - Answer- Awareness 
Interest/Engagement 
Acquisition 
Customer Segmentation 
Customer Retention 
Support/Advocacy 
 
RFM - Answer- re...
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CMN 140 Exam1, CMN 140 Exam 2, CMN 140 Final 194 Questions with Verified Answers,100% CORRECT
- Examen • 35 pages • 2023
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CMN 140 Exam1, CMN 140 Exam 2, CMN 140 Final 194 Questions with Verified Answers 
 
"Hardware" vs "Software" of the brain - CORRECT ANSWER *Hardware:* 
-Biological organ of communication 
-Computation is processed in gray matter -> e.g. how info is processed in the brain 
-Info is transmitted via white matter 
 
*Software:* 
-The brain gives rise to the mind 
-Some programs are innate (e.g. capacity for language) 
-Some are learned (e.g. English language) 
 
*There is a deep physical conn...
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Samenvatting E-learnings Digital Marketing
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De volgende hoofdstukken zijn samengevat 
1. Digital innovation	 
2. Customer journey	 
3. SEO	 
4. Online Branding 
5. Contentmarketing 
6. E-mail marketing	 
7. Introductie in de AI voor E-commerce	 
8. Introductie SEA 
9. SEA in de praktijk	 
10. Social Media	 
11. Influencermarketing	 
12. Digital Analytics	 
13. Performance based marketing	 
13. Introductie trends en innovaties	 
14. Interpreteren van trend & innovaties	 
 
Het document bevat 50! pagina's. Eigen risico met het behalen van h...
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