Digital marketing Guides d'étude, Notes de cours & Résumés
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![MGT 6311: Digital Marketing - Midterm Exam Questions and Correct Answers](/docpics/63da212d5b520_2322667.jpg)
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MGT 6311: Digital Marketing - Midterm Exam Questions and Correct Answers
- Examen • 17 pages • 2023
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Marketing - ANSWER Creation and satisfaction of demand for a product or service. 
 
Digital Marketing - ANSWER Utilizing the internet and other digital channels to drive demand for products and services 
 
Strategy - ANSWER Set of ideas that outline how a product or brand will meet its objectives 
 
Tactic - ANSWER A specific action or method that contributes to achieving a goal. 
 
Components of GOST strategy - ANSWER Goals 
Objectives 
Strategies 
Tactics 
 
What are the Five Cs? - ANSWER Cust...
![Digital Marketing & Analytics (DMA): summary of all necessary materials](/docpics/63933642b72eb_2167971.jpg)
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Digital Marketing & Analytics (DMA): summary of all necessary materials
- Resume • 46 pages • 2022
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summary of all necessary materials for Digital Marketing & Analytics (DMA); lecture notes, seminar notes, knowledge clips, articles.
![Gastcolleges Digital Marketing 2023-2024](/docpics/4056674/6581cf62a245d_4056674_121_171.jpeg)
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Gastcolleges Digital Marketing 2023-2024
- Resume • 13 pages • 2023
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Gastcolleges Digital Marketing
![Samenvatting/ lesnotities digital marketing van Tim Smits en Yara Qutteina](/docpics/5497810/6659e81a12cc1_5497810_121_171.jpeg)
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Samenvatting/ lesnotities digital marketing van Tim Smits en Yara Qutteina
- Notes de cours • 36 pages • 2024
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Helloo, in dit document vind je alle leerstof voor digital marketing: van de slides + lesnotities, ook is er soms verduidelijking van de artikels (telkens in groene letters). Aangezien het examen open boek is, vind ik het praktisch om zo wat alle leerstof in één document terug te vinden. Veel succes medestudentjes :)
![Test Bank for M: Marketing, 8th Edition by Dhruv Grewal](/docpics/2979872/649c80696afed_2979872_121_171.jpeg)
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Test Bank for M: Marketing, 8th Edition by Dhruv Grewal
- Examen • 700 pages • 2023
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Test Bank for M: Marketing 8e 8th Edition by Dhruv Grewal, Michael Levy. ISBN 1181. Full Chapters test bank included (Ch 1 to 19) 
 
Section One: ASSESSING THE MARKETPLACE 
Chapter 1: Overview of Marketing 
Chapter 2: Developing Marketing Strategies and a Marketing Plan 
Chapter 3: Digital Marketing: Online, Social, and Mobile 
Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics 
Chapter 5: Analyzing the Marketing Environment 
 
Section Two: UNDERSTANDING THE MARKETPLACE...
![Test Bank for Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing, 6e Dave Chaffey, PR Smith](/docpics/63c94caa7a71f_2275528.jpg)
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Test Bank for Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing, 6e Dave Chaffey, PR Smith
- Examen • 24 pages • 2023
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Test Bank for Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing, 6e Dave Chaffey, PR Smith 
 
Test Bank for Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing, 6e Dave Chaffey, PR Smith
![MGT 6311: Digital Marketing - Final Exam](/docpics/6398e107eeecf_2177546.jpg)
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MGT 6311: Digital Marketing - Final Exam
- Examen • 5 pages • 2022
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Disponible en pack
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What are the three most popular forms of video content? - Answer- - Comedy 
- Music 
- News 
 
Annotation - Answer- A comment or instruction added as text on a Youtube video (phased out in 2017) 
 
Three things captions do - Answer- - labels a scene 
- identifies a location or person 
- narrates dialogue onscreen 
 
Types of captions - Answer- open and closed 
 
Embedding - Answer- Taking video from an online video provider and posting it elsewhere on the web 
 
Google AdWords - Answer- Google'...
![ALL articles and lectures Digital Marketing and Technology](/docpics/63a19c80b92a3_2161341.jpg)
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ALL articles and lectures Digital Marketing and Technology
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ALL articles and lectures for the course Digital Marketing and Technology. Good luck with your exam! 

Take a look at my profile for summaries for Marketing Strategy
![Samenvatting E-learnings Digital Marketing](/docpics/6362699a58577_2075661.jpg)
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Samenvatting E-learnings Digital Marketing
- Resume • 49 pages • 2022
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De volgende hoofdstukken zijn samengevat 
1. Digital innovation	 
2. Customer journey	 
3. SEO	 
4. Online Branding 
5. Contentmarketing 
6. E-mail marketing	 
7. Introductie in de AI voor E-commerce	 
8. Introductie SEA 
9. SEA in de praktijk	 
10. Social Media	 
11. Influencermarketing	 
12. Digital Analytics	 
13. Performance based marketing	 
13. Introductie trends en innovaties	 
14. Interpreteren van trend & innovaties	 
 
Het document bevat 50! pagina's. Eigen risico met het behalen van h...
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