Creative media management Guides d'étude, Notes de cours & Résumés

ITE 152 Exam 1 Questions and Correct Answers 2024 (Ch. 1) Embedded computers usually are small and have limited hardware but enhance the capabilities of everyday devices (T/F) - CORRECT ANSWER-True (Ch. 1) How will technology help people with disabilities become more transportation independent? A. GPS can be used to navigate traffic patterns B. Drones will deliver their packages C. Automated vehicles will be developed D. Automated vehicles will be developed - CORRECT ANSWER-C. Automa...

Real Estate Brokerage SAE - Champion's School of Real Estate 291 Questions with Verified Answers Search Engine Optimization (SEO) - CORRECT ANSWER The process of maximizing the number of visitors to a particular website by ensuring the website appears high on the list of results returned by a search engine. Fcebook Live - CORRECT ANSWER Video streaming through facebook. CoStar Database - CORRECT ANSWER Functions much like a residential MLS, connecting commercial agents with brokerages,...

DSP correct answer: Demand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP correct answer: Seller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange correct answer: An online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network correct answe...

global brands correct answers brands that consumers can find under the same name in multiple countries with generally similar and centrally coordinated marketing strategies national brands correct answers likely to proliferate where products are strongly culturally embedded -consumer ethnocentrism -pride in country's brands, symbols and culture different types of global branding approaches correct answers -multi-local approach to global brands (adapting local market trends and needs) -...

Certified Emergency Manager Exam Questions And Answers (Verified And Updated) Emergency Management - answeris the managerial function charged with creating the framework within which communities reduce vulnerability to threats/hazards and cope with disasters. Presidential Policy Directive 8 - answerEstablished the National Preparedness Goal, System, Whole Community, Annual National Preparedness Report Integrated Emergency Management - answeris more than a methodology; it is a culture to ...

Emergency Management - correct answer is the managerial function charged with creating the framework within which communities reduce vulnerability to threats/hazards and cope with disasters. Presidential Policy Directive 8 - correct answer Established the National Preparedness Goal, System, Whole Community, Annual National Preparedness Report Integrated Emergency Management - correct answer is more than a methodology; it is a culture to achieve unity of effort—a way of thinking about eme...

Agency - ANSWER-An organization that, on behalf of clients, plans marketing and advertising campaigns, drafts and produces advertisements, and places advertisements in the media. Advertiser - ANSWER-The company paying for the advertisement. Ad impressions - ANSWER-The count of ads which are served to a user. These can be requested by the user's browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads. Ad Ops - ANSWER-The team/function that is responsible for traf...

True - Answer-A campaign's strategy depends on the sales cycle of the product being advertised. True - Answer-Recency plays a more important role in retargeting strategies than with other campaign strategies. As soon as there is enough data to inform decisions - Answer-When should you start optimizing? False - Answer-When budgets are large, you should focus on more granular targeting with your campaign. False - Answer-Add data is created equal True - Answer-"Data exhaust" refers to dat...

How does the author of the book define the term "Workflow?" The speed by which you are able to complete a particular task. The management of media as it moves through the various stages of post production. The steps required to create the Rough Cut The ease by which you are able to collaborate with other post production departments. correct answersThe management of media as it moves through the various stages of post production. The terms Online and Offline can have different me...

MEJO 137 Ad Exam Latest 2023 Graded A Factors of marketing (4 Ps) Product What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory AIDA model Model of how individuals process info they are exposed to in order The linear of "transportation" model which is based on a logical and rational process AIDA based on assumption that people...