Aida model Guides d'étude, Notes de cours & Résumés

Promotion Types correct answer: 1. personal selling 2. mass selling 3. sales promotion Marketing Mix Levers correct answer: 4 P's - product, place, price, promotion Accumulating correct answer: Collecting products from many small producers Acquisition correct answer: where the company converts a prospect into a customer, meaning they are actually using their offerings and paying for them Activities correct answer: identify what people do and are objectively observable Adop...

PERSONAL SELLING - ANSWER direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone or even via a videoconference over the Internet. MASS SELLING - ANSWER communicating with large numbers of potential customers at the same time. ADVERTISING - ANSWER any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor. SALES PROMOTION - ANSWER those promotion activities—other than advertising, publ...

MARK 3001 Exam 3 - Grantham Latest @ 2024...

Ontdek de kern van ondernemerschap. Van marketingstrategieën tot duurzaamheid en het AIDA-model. Deze samenvatting is leerzaam, overzichtelijk, uitgebreid en to-the-point!

MAR 3023 Exam 5 Questions And Answers...

A social media marketing campaign is a coordinated social media marketing effort to communicate with a target audience to achieve _ A marketing or business goal True or False: Social media marketing campaigns have a specific start date and end date True The concept of AIDA as a model for marketing stands for _ Attention, Interest, Desire, and Action What is the first step in launching a social media marketing campaign? Establish goals Which of the following would NOT be c...

What is the definition of an email marketing strategy? - Answer A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel. True or false? Email marketing is about having a conversation with the person you're sending to. - Answer True Fill in the blank: In an email marketing strategy you bring together the right content to the right audience ______________. - Answer at the right time equals success The...

FBLA Hospitality Management 100% PASS VERIFIED SOLUTIONS advertising - ANSWER any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor aesthetic pollution - ANSWER the spoiling or contamination of the natural beauty and features of an enviorment, due to poor planning and design of tourism projects AIDA model - ANSWER a framework for creating an advertising message that that gets Attention, holds Interest, stimulates Desire, and ...

promotion mix (marketing communications mix) correct answers the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships Type of Promotion correct answers advertising, public relations, sales promotion, personal selling, Direct Marketing Advertising correct answers any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Purpose is to build awareness. Company c...

communication - Answer transfer of meaning from one mind to another process of establishing a commonness or oneness of thought between a sender and a receiver external vehicles: messages, ads, signs Basic components of process - Answer who? = source (spokesperson or org) says what? = message (encoded v decoded, verbal & non) in what way? = channel (personal/impersonal) to whom? = recipient (target market segment) w/ what effect? = response (response to ad) Communication p...