Papers marketing Guides d'étude, Notes de cours & Résumés

Extensive summary of all compulsory academic papers for the course Survey Research Methods in the Master Marketing.

A clear and complete summary of the course Pricing and Revenue Analytics for the MScs Marketing Management/Analytics at Tilburg University. Please note that there's much overlap between the papers and the lectures, so sometimes I have combined the lecture notes with the papers or vice versa. If you have questions, feel free to contact me!

(I passed the exam with an 8.6) Summery of all Research Papers mandatory for the Marketing and Consumer Well-being exam (EBM192A05) (MCWB). - Clearly visualised, one research paper per page! - Easy booklet, nice to print and to re-read before the exam. - Most important take-aways per article. - With questions and answers about the articles. All you need to know about the papers for the MCWB exam, including key take-aways per article, the 15 mandatory papers and small summaries of the 4 ad...

This document enholds summaries of all readings for the course Marketing Channel Management. This summary is a good preparation for the final exam, next to the lecture notes.

A clear summary of all lectures of the course Strategic Marketing Management, part of the MSc Marketing Management/Analytics at Tilburg University. The lecturer was Dr. Robert Smith. Note that this is not including the papers. Feel free to send me a message if you have questions!

Book: Melissa A. Schilling, Strategic Management of Technological Innovation, 6th edition, 2020, McGraw-Hill ISBN 5799. Chapters: 1-4, 6, 8 & 10-12 Papers: Cardinal LB (2001). Technological innovation in the pharmaceutical industry: The use of organizational control in managing Research and Development. Organization Science 12(1): 19-36. Cooper, RG (2008). Perspective: The stage gate – idea-to-launch process – update, what’s new, and nextgen systems. Journal of Product Innova...

A group of components that interact to achieve some purpose is referred to as a(n) CORRECT ANSWER system The five-component framework of an information system consists of computer hardware, software, data, people, and ________. CORRECT ANSWER procedures The fact that Joe Heisenberg works 9 hours per day is an example of ________. CORRECT ANSWER data The S in HTTPS stands for ________. CORRECT ANSWER secure Information silos arise as a result of ________. CORRECT ANSWER data being iso...

A clear, structured summary of the lectures (PowerPoint + notes) of Brand Management, as part of the MScs Marketing Management/Analytics at Tilburg University. Henk Roest's PowerPoints are somewhat messy and chaotic, but this summary will provide you with the necessary information to ace the exam. If you have questions, don't hesitate to contact me! Please, also have a look at my other summaries. I also have a summary for the papers!

In this summary of Marketing Management (PreMaster Business Administration), you will find all the papers you need to learn for the exam divided into the most important points, such as the research method, main questions & hypotheses, findings and where in the marketing plan the paper fits.

MGT 6311 (Digital Marketing) Final Questions and Answers 100% Correct MGT 6311 (Digital Marketing) Final Questions and Answers 100% Correct MGT 6311 (Digital Marketing) Final Questions and Answers 100% Correct MGT 6311 (Digital Marketing) Final Questions and Answers 100% Correct paid media - ANSWER-media we have to pay for; we have to use what's known as working dollars to access these channels to promote our business. owned media - ANSWER-media channels that we own, such as ou...