Digital marketing 2 Guides d'étude, Notes de cours & Résumés
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TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1-22. (Complete Download).
- Autre • 87 pages • 2023
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TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1-22. (Complete Download). TABLE OF CONTENT Chapter 1: The foundati ons of digital marketing. Page : 2 Chapter 1: The foundations of digital marketing. Chapter 2: Understanding the digital ecosystem Page : 10 Chapter 3: Integrating digital into wider organization strategy Page : 13 Chapter 4: Understanding the evolving digital consumer Chapter 5: Barriers, considerat...
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ETP2601 Assignment 4 (ANSWERS) Semester 2 2023- DISTINCTION GUARANTEED
- Examen • 8 pages • 2023
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Well-structured ETP2601 Assignment 4 (ANSWERS) Semester 2 2023- DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!). QUESTION 1 
Read the following case study and answer the questions that follow 
SHE. LEADS. AFRICA (SLA) 
Founders: Yasmin Belo-Osagie and Afua Osei 
Year: 2014 
Twitter: @sheleadsafrica 
Membership: 150 000 
“The future is female” is a popular phrase used to describe the strides women have made in business and in their communities. Encapsulated by Madame Gand...
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INF assignment 2 solution
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INF assignment 2 
CASE 
After graduating from university with a BTech degree in Information Systems, you are appointed as a system analyst at Logic Designs, a software development vendor. Logic Designs has been hired by E-beats_Africa, a digital marketing company that specialises in promoting and monetizing TikTok artists and their creative content. E-beats_Africa assigns talent agents1 to TikTokers to market and sell creative content. Creative content is defined as a 15 second to 3-minute recor...
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EUC1501 ASSIGNMENT 1 FOR 2024
- Examen • 44 pages • 2024
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Question 1 Answer saved Marked out of 1.00 
Flag question 
Question text You can avoid electronic waste by replacing devices every time a new version comes out. 
 
 
True False Question 2 Answer saved Marked out of 1.00 
Flag question 
Question text Gerhard has to type a report about a class trip to the museum. Which of the following apps should he use to write the report? Select one: 
 
A. Presentation 
 
B. Spreadsheet 
 
C. Word processor 
 
D. Messaging Clear my choice Questio...
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Test Bank for Information Technology for Management, 12th Edition by Efraim Turban
- Examen • 741 pages • 2023
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Test Bank for Information Technology for Management: Driving Digital Transformation to Increase Local and Global Performance, Growth and Sustainability, 12th Edition 12e by Efraim Turban, Carol Pollard, Gregory Wood. Full Chapters test bank are included - Chapter 1 to 14 
 
CHAPTER 1: Digital Transformation Disrupts Companies, Competition, and Careers Locally and Globally 
Introduction 
1.1 Doing Business in the On-Demand and Sharing Economies 
1.2 Business Process Improvement and Competition 
1...
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SUMMARY ALL ARTICLES Digital Marketing Intelligence - MADS RUG 2021-2022
- Resume • 41 pages • 2022
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Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) 
- Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) 
- Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) 
- Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) 
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Solutions for Intermediate Accounting, Volume 1, 13th Canadian Edition by Kieso
- Examen • 1801 pages • 2023
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Complete Solutions Manual for Intermediate Accounting, Volume 1, 13th Canadian Edition 13ce by Donald E. Kieso, Jerry J. Weygandt. 
 
ISBN-13: 0452 
Full Chapters Solutions for Vol 1 13ce 
 
1 The Canadian Financial Reporting Environment 1-1 
 
Capitalizing on Financial Reporting 1-1 
 
Preview of Chapter 1 1-3 
 
1.1 Financial Statements and Financial Reporting 1-3 
 
Accounting and Capital Allocation 1-4 
 
Stakeholders 1-5 
 
Objective of Financial Reporting 1-6 
 
Information Asymmetry 1-9 
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DMI Pro Exam ALL ANSWERS 100% CORRECT SPRING FALL-2023/24 EDITION GUARANTEED GRADE A+
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Inbound Marketing 
Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content 
Outbound Marketing 
Associated with traditional and digital marketing, uses volume and repetition to spread word of existence, push strategy 
Owned Media Example 
Blog, Website, Social Media Account, 
Paid Media Example 
Display Ads, Social Media, Retargeting 
Earned Media Example 
Word of mouth promotion, reviews, and mentions 
Direct Marketing 
Mailings and brochures, flyers, ...
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MSc UvA Business Administration - Consumer Behaviour (6314M0159Y) [LECTURES & KNOWLEDGE CLIPS]
- Resume • 61 pages • 2024
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Notes of all the compulsory lectures and knowledge clips of the course Consumer Behaviour/Consumer Behavior, (6314M0159Y). This is a mandatory course for both tracks, Digital Marketing and Consumer Marketing. Both are specialisation tracks of the MSc Business Administration at University of Amsterdam (UvA). 
 
Includes all the weeks: 1) the psychological core, 2) consumer (ir)rationality, 3) affective and emotional consumer reactions, 4) social influence, 5) consumers and marketing for a 'bette...
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DPR2602 Assignment 1 Semester 2 2024
- Examen • 12 pages • 2023
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STUDENT NAME : MAHLATSE ALPHEOUS NGOBENI 
STUDENT NUMBER : 
MODULE : DPR2602 
MODULE NAME : COMMUNICATION THEORY 
ASSIGNMENT NO. : 01 
UNIQUE CODE : 
SEMESTER : 01 
YEAR : 2022 
lOMoARcPSD| 
2 
DECLARATION OF OWN WORK 
I, 
Mahlatse Alpheous Ngobeni 
 
 
(NAME and SURNAME) confirm that: 
 
 this MODULE contains my own, original ideas and work 
 those ideas, or work, that are not my own, have been cited through the prescribed referencing 
system which I have familiarised ...
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