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Online Marketing: summary Principles of Direct and Database Marketing chapter 1-14 (Eng)
- Resume • 37 pages • 2015
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Chapter 1: What is direct and digital marketing?
Chapter 2: The database
Chapter 3: The customer database: analysis and applications
Chapter 4: Using external databases in direct marketing
Chapter 5: Direct marketing objectives and strategies
Chapter 6: The strategic influences on direct and digital marketing
Chapter 7: Relationship marketing and CRM
Chapter 8:Digital marketing and the Internet
Chapter 9: Social media
Chapter 10: Offer and incentives in direct marketing
Chapter 12: Acquisition m...
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Principles of Direct and Database Marketing
- Resume • 56 pages • 2015
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Complete summary with all chapters of the book Principles of direct and database marketing, including screenshots of models and pictures from the book