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Broad summary of the book "Marketing Management for IBA"
Summary of the first year IBMS marketing course (MKT1). 2016/2017.
![Economics, Marketing an Introduction](/docpics/57475119f25fe.png)
![Economics, Marketing an Introduction](/docpics/books/9200000025498172.jpg)
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Economics, Marketing an Introduction
- Resume • 50 pages • 2016
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- €2,99
- + en savoir plus
For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab ...
Chapter 1-13 except 4,7,9 &11(I did not need to study these chapters)
Summary
![Summary Marketing Management for IBA](/docpics/56e99f5eb3f7f.jpg)
![Summary Marketing Management for IBA](/docpics/books/9200000025498172.jpg)
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Summary Marketing Management for IBA
- Resume • 79 pages • 2016
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Disponible en pack
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- €5,48
- 5x vendu
- + en savoir plus
Summary for Marketing Management for IBA. Contains all discussed chapters. I passed the exam using only this summary with a 7.

Samenvatting voor het vak Marketing Management for IBA gegeven door Tilburg University. Bevat alle hoofdstukken die besproken zijn. Ik heb zelf met alleen deze samenvatting een 7 gehaald voor de toets.
Chapter 1 up to and including 10 
i have started chapter 12, but haven't finished yet
In-depth summary on the chapters 1,2,3,5,6,7,8,9,10,12,13,14,15.
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