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Marketing Management 354

Stellenbosch University (SUN)

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Marketing Management

Marketing Management

Philip Kotler, Kevin Lane Keller

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Third year, second semester marketing (344 & 354)

  • Third year, second semester marketing (344 & 354)

  • Pack • 2 éléments • 2022
  • This bundle includes A1 and A2 notes for both Marketing 344 (research) and Marketing 354 (strategic)
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Marketing Management 354 A1 & A2 Notes

  • Marketing Management 354 A1 & A2 Notes

  • Resume • 58 pages • 2022
  • Disponible en pack
    • These notes were made using the class slides, student summaries as well as my own notes from class.
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Marketing Management 354 Marketing Management 354

  • Marketing Management 354

  • Resume • 109 pages • 2018
  • Summaries of Marketing Management 354 we were told to study in 2017. Chapters 1, 2, 3, 6, 8, 9, 10, 11, 12, 13, 15,16, 19, 20, 21, 22, 23 Neatly Structured. Full sentences. Really comprehensive (Chapters are in the order of the module framework)
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