University of Chichester • Master of Business Administration
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Strategic Marketing Y-616-2732 1
Dernières notes et résumés University of Chichester • Master of Business Administration
Word limit: 4000 words 
About the Assignment 
Research the following two products 
· Lenovo Laptop 
· Apple Laptop 
Visit stores, observe the displays and talk to salespeople, examine the products and their marketing communications and read expert and consumer reviews. Take careful notes of your observations and complete the following tasks. 
Task 
Answer the following questions. Use tables and diagrams as much as possible. Use theory to structure your discussion and the data y...
- Book
- Dissertation
- • 22 pages's •
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University of Chichester•Strategic Marketing
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Marketing Management • Philip Kotler, Kevin Lane Keller• ISBN 9781292092621
Aperçu 3 sur 22 pages
Word limit: 4000 words 
About the Assignment 
Research the following two products 
· Lenovo Laptop 
· Apple Laptop 
Visit stores, observe the displays and talk to salespeople, examine the products and their marketing communications and read expert and consumer reviews. Take careful notes of your observations and complete the following tasks. 
Task 
Answer the following questions. Use tables and diagrams as much as possible. Use theory to structure your discussion and the data y...