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Methodology Marketing and Strategic Management

Radboud Universiteit Nijmegen (RU)

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Full summary MMSR 2023/2024 Full summary MMSR 2023/2024

  • Full summary MMSR 2023/2024

  • Resume • 45 pages • 2024
  • This document is a full summary for the exam Methodology in Marketing and Strategic Management Research (MMSR) at Radboud University. I made this summary from lectures + video clips + article by Henseler + book by Hair. The summary is made in study year 2023/2024.
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