IC 1.1 Crisis and Reputation 2016 2017

This is a summary of the book Exploring Public Relations by Tench and Yeomans. This summary discusses various things: The Context of PR; Issue Management, Public Affairs; Community and Society; Strategic PR planning and management; Corporate Image, Reputation, Identity; Media Relations;

Hi, this is a summary for the exam of IC block 1 of year 1. It is from the book Baarda That's it. It is par of the other summary that I have up of Exploring Public Relation. Hope it helps you with your exam! Little tip, know everything about quantitive and qualitative research, because you will definately get lots of questions about that. Succes ;)