UC Leuven-Limburg • Advanced Business Management BANABA

samenvatting advanced marketing 2023-24

Samenvatting

samenvatting organisation & change

Chapter 5 of "Strategy Design" by Birthe Weckx at UC Leuven-Limburg is an extensive exploration of "Radical Technologies" and their profound impact on the future of business and society. The chapter delves into various revolutionary technologies and their applications, highlighting how they are reshaping industries and driving innovation. Key topics include: 1. **AI (Artificial Intelligence)**: The chapter discusses the transformative power of AI in various sectors, from healthcare to man...

The fourth chapter of "Strategy Design" by Birthe Weckx explores various transformative technologies and their impacts on business and society. This chapter is an insightful deep dive into the implications and applications of cutting-edge innovations. Key topics include: 1. **Artificial Intelligence (AI)**: Discusses AI's transformative power across industries, from healthcare to manufacturing, and emphasizes the need for an ethical and collaborative approach to AI integration. 2. **Int...

The third chapter of "Strategy Design" covers the critical concepts of "The Day After Tomorrow" and "Capitalism 2.0." It delves into the future of businesses in an era of rapid technological advancement and disruptive innovations. The chapter discusses how companies can prepare and adapt to the challenges and opportunities of tomorrow, focusing on the need for long-term strategic thinking. Key points of the chapter include: 1. **The Day After Tomorrow (DAT) Concept**: This section em...

The second chapter of "Strategy Design" by Birthe Weckx focuses on the concept of "Blue Ocean Strategy" and its various tools and frameworks. It contrasts this strategy with the traditional "Red Ocean" approach, emphasizing the importance of creating new, uncontested market spaces rather than competing in existing ones. Key concepts and tools discussed include: Red Ocean vs. Blue Ocean Strategy: This section explains the difference between competing in existing markets (Red Ocean) and c...

It starts by defining 'strategy', tracing its historical origins and evolving meaning in a modern business context. The chapter emphasizes strategy as a comprehensive action plan aimed at setting a long-term direction and guiding resource allocation to achieve organizational goals. It also covers strategic management as a critical process encompassing strategy formulation, implementation, and evaluation, highlighting its role in achieving long-term objectives and maintaining a competitive edge...

This summary/self-made coursebook comprehensively covers the basics of strategic management, business modeling, Blue Ocean Strategy, and contemporary topics like Capitalism 2.0 and Design Thinking. The guide also delves into futuristic concepts such as 'The Day After Tomorrow', encompassing discussions on AI, IoT, and Quantum Computing. This document serves as a crucial resource for students and professionals looking to deepen their understanding of strategic management in a modern context.

This summary/self-made coursebook covers a range of topics including the introduction to supply chain management, strategic supply chain management, global trends, digital supply chains, eCommerce, and outsourcing. The content is well-organized, starting with basic concepts of supply chain management and progressing to more advanced topics like digital supply chain technologies and eCommerce mechanisms. This document is a valuable resource for students and professionals seeking in-depth knowledg...