EXAM 1 COM 435 for A+
What is human's inquiry about Communication? (3) - ANSWERS-People want to both
understand and predict their communication with others.
-Our understanding is often based on sources of second-hand knowledge (tradition and
authority)
What are errors in ordinary inquiry? (5) - ANSWERS-Inaccurate observations
-over generalizations
-selective observation
-illogical
-scientific inquiry guards against the errors of ordinary inquiry through careful and
deliberate effects
What are the scientific inquiries of Cx? (3) - ANSWERS-Empirical Enterprise (no
speculation)
-Identifies regularities (probabilistic patterns)
-Studies aggregates (not individual cases)
What is choice of method? (3) - ANSWERS-research method
-conceptualization of phenomena
-theoretical approach
How to select a narrow a research topic? (3) - ANSWERS-Reflect on personal cx
experiences
-browse cx journals
-narrow topic into a researchable scope
what is disseminating cx research? (2) - ANSWERS-research for public consumption
-research for private communication (propitiatory research)
What is a theory? (5) - ANSWERS-having an idea about something and then going out
and testing it
-a rhetorical device that helps us make sense of the world
-some are narrow, some are broad
-informed by one's paradigm perspective.
-You have your theory and then a meta-theory
what does paradigms provide? (2) - ANSWERS-provides a viewpoint or set of
assumptions that frame the research process.
-researches have paradigms that they fall under.
What are the 4 paradigms? - ANSWERS-post-positivist
-systems
-interpretive
-critical
, positivist paradigm (5) - ANSWERS-they believe reality is objective.
-gaining knowledge through empirical study
-objective reality= science
-goal: explanation, prediction, and control
-quantitative
systems paradigm (7) - ANSWERS-everything is interrelated. If one part breaks, it all
falls apart.
-All the parts need to be working together for it to work
-more quantitative than qualitative
-views cx as a system
-ex. a company and its various parts and how they communicate across this system
-seeks to explain functions of parts in relation to the whole
-a cx scholar would take a systems approach to study a company
critical paradigm (9) - ANSWERS-make an argument about how they are seeing the
world
-they don't take surface observation as truth
-looking for something around the truth
-between objectivity and subjectivity
-reflection produces knowledge
-critical reflection enables the exposure of ideologies and power imbalances
-provide people with things they would not normally see
-don't stick with status quo
-research should enable positive social changes
interpretive paradigm (7) - ANSWERS-subjectivity
-really want to know the different perspective of people
-studies meanings and rules
-they look for patterns within people's interpretation.
-goal-to get a view point from within the culture that you wouldnt get anywhere else
-constructs theories of understanding
-qualitative
deductive logic (9) - ANSWERS-specify the topic
-discern scope conditions
-want to be precise
-identify variables (what do i want from this research)
-look to previous research
-construct your own theory or cling to one
-a lot of work and looking to other scholars
-construct hs (hypothesis)
-Test the theory (using HS) on samples
hypothese - ANSWERS-there different kind of hypotheses out there
What is human's inquiry about Communication? (3) - ANSWERS-People want to both
understand and predict their communication with others.
-Our understanding is often based on sources of second-hand knowledge (tradition and
authority)
What are errors in ordinary inquiry? (5) - ANSWERS-Inaccurate observations
-over generalizations
-selective observation
-illogical
-scientific inquiry guards against the errors of ordinary inquiry through careful and
deliberate effects
What are the scientific inquiries of Cx? (3) - ANSWERS-Empirical Enterprise (no
speculation)
-Identifies regularities (probabilistic patterns)
-Studies aggregates (not individual cases)
What is choice of method? (3) - ANSWERS-research method
-conceptualization of phenomena
-theoretical approach
How to select a narrow a research topic? (3) - ANSWERS-Reflect on personal cx
experiences
-browse cx journals
-narrow topic into a researchable scope
what is disseminating cx research? (2) - ANSWERS-research for public consumption
-research for private communication (propitiatory research)
What is a theory? (5) - ANSWERS-having an idea about something and then going out
and testing it
-a rhetorical device that helps us make sense of the world
-some are narrow, some are broad
-informed by one's paradigm perspective.
-You have your theory and then a meta-theory
what does paradigms provide? (2) - ANSWERS-provides a viewpoint or set of
assumptions that frame the research process.
-researches have paradigms that they fall under.
What are the 4 paradigms? - ANSWERS-post-positivist
-systems
-interpretive
-critical
, positivist paradigm (5) - ANSWERS-they believe reality is objective.
-gaining knowledge through empirical study
-objective reality= science
-goal: explanation, prediction, and control
-quantitative
systems paradigm (7) - ANSWERS-everything is interrelated. If one part breaks, it all
falls apart.
-All the parts need to be working together for it to work
-more quantitative than qualitative
-views cx as a system
-ex. a company and its various parts and how they communicate across this system
-seeks to explain functions of parts in relation to the whole
-a cx scholar would take a systems approach to study a company
critical paradigm (9) - ANSWERS-make an argument about how they are seeing the
world
-they don't take surface observation as truth
-looking for something around the truth
-between objectivity and subjectivity
-reflection produces knowledge
-critical reflection enables the exposure of ideologies and power imbalances
-provide people with things they would not normally see
-don't stick with status quo
-research should enable positive social changes
interpretive paradigm (7) - ANSWERS-subjectivity
-really want to know the different perspective of people
-studies meanings and rules
-they look for patterns within people's interpretation.
-goal-to get a view point from within the culture that you wouldnt get anywhere else
-constructs theories of understanding
-qualitative
deductive logic (9) - ANSWERS-specify the topic
-discern scope conditions
-want to be precise
-identify variables (what do i want from this research)
-look to previous research
-construct your own theory or cling to one
-a lot of work and looking to other scholars
-construct hs (hypothesis)
-Test the theory (using HS) on samples
hypothese - ANSWERS-there different kind of hypotheses out there
