Notes de cours
SIPA - All lectures for the exam - Fully typed out (Social Influence, Public Communication and Advertising)
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Fully typed out document of lectures 1, 2, 3 and 5 (exam material) for Social Influence, Public Communication And Advertising (SIPA). Lecture 1: (Dis)trust and resistance; The human parking brake. Lecture 2: Social heuristics; mechanics of human decision-making (Cialdini). Lecture 3: Motivation an...
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