BUSINESS ENGLISH
VOC TOPIC 2: UNIT 13-26
UNIT 13: MANUFACTURING AND SERVICES
A: manufacturing and services
Manufacturing industries => manufacturing sector
Aerospace Planes and space vehicles
Cars Cars
= Automobiles
Computer Computers, printers, …
hardware
Construction Buildings
Defence (defense) Weapons
Electronics Mobile phones, …
Food processing Canned, frozen, … foods
Household goods Washing machines, refrigerators, …
Pharmaceuticals Medicines
Steel A strong metal used in the manufacturing of machinery
and cars
Textiles Cloth and clothes
e.g. ‘the automobile industry’
Services/service industries => service sector
Call centres Dealing with orders, complaints, … from customers by
(centers) phone
Catering Restaurants, bars, …
Computer Instructions for computers
software
Financial services Banking, insurance, …
Healthcare Medical care
Leisure Cinemas, sport, …
Media Books, newspapers, film, television
Property Buying, selling and managing buildings
= real estate
Retail Shops
Telecommunicatio Phone/internet services
ns
Tourism Travel and holidays
B: countries and their industries
Term Explanation Translation
1
,Industry The production of materials and Industrie
- Industria goods - Industrieel
l
To To develop more factories and Industrialiseren
industrialize production in an area
Emerging An industry that is in the early stages Opkomende
industries of development industrieën
Growth An industry that is expanding quickly Groei-industrieën
industries
Light An industry that produces small Lichte industrieën
industries consumer goods (B2C)
e.g. food, textile, electronics
Heavy An industry that produces large, Zware industrieën
industries heavy articles and materials in bulk
(B2B)
e.g. aerospace, shipbuilding, mining
Diversified having many different industries Gediversifieerd
Economy / Economie
UNIT 14: THE DEVELOPMENT PROCESS
A: market research
Market research Finding out what people really want Markt-
onderzoek
Ways of carrying out market research:
A survey A way to collect information by asking Een enquête
people questions
- In-person survey A survey done face-to-face with people Persoonlijk
- Telephone A survey done by calling people on the Telefonisch
survey phone
A survey sent and returned by post Per post
- Mail survey
A survey done over the internet Online
- Online survey
A focus group A form of market research in which a group Focusgroep
of people are asked about their
attitude/feelings towards a product, service,
concept, advertisement or idea
A personal One-on-one conversation to collect Persoonlijk
interview information interview
An observation Observing consumers in action by videoing Observatie
them in stores, watching them at work or
observing how they use a product at home
A field trial Placing a new product in selected stores to Veld-
test customer response under real-life onderzoek
selling conditions
2
, Sample A small group chosen to represent a larger Steekproef
group
To call up To contact someone by phone Opbellen
Low response When few people answered the survey Lage
rates respons-
percentages
The pool The group of people chosen for a survey or
study
To take part / Deelnemen
in… aan een
(e.g. a survey) enquête
A moderator A person who organizes the discussion in a Een
focus group moderator
B: development and launch
Term Explanation Translation
A developer A person who makes or improves (new) Een
e.g. software products ontwikkelaar
developers
A beta version First version of a product used for testing Test versie
= prototype
A rollout The process of introducing a product to the Uitrol,
market gradually (to test reaction) introduceren
To release To make a product officially available to the Uitbrengen
public
A product The moment when a product is officially Product-
launch made available for sale lancering
To try it out Testing a product before it is released to Testen
= testing see if it works well
= trialling
A trial Testing the effectiveness of new drugs Een proef
e.g. to test in before it is released to see if it works well
trials
e.g. clinical trial
Bugs Problems Fouten/
Problemen
A designer A person who creates the look and function Ontwerper
e.g. car of a product
designers
CAD/CAM - Computer-assisted(/aided) design /
- Computer-assisted(/aided) manufacturing
computers are used to help design/make
products
A researcher A person who studies a topic to find new Onderzoeker
information
A laboratory A place where scientific research or testing laboratorium
= a research is done
centre (center)
3
VOC TOPIC 2: UNIT 13-26
UNIT 13: MANUFACTURING AND SERVICES
A: manufacturing and services
Manufacturing industries => manufacturing sector
Aerospace Planes and space vehicles
Cars Cars
= Automobiles
Computer Computers, printers, …
hardware
Construction Buildings
Defence (defense) Weapons
Electronics Mobile phones, …
Food processing Canned, frozen, … foods
Household goods Washing machines, refrigerators, …
Pharmaceuticals Medicines
Steel A strong metal used in the manufacturing of machinery
and cars
Textiles Cloth and clothes
e.g. ‘the automobile industry’
Services/service industries => service sector
Call centres Dealing with orders, complaints, … from customers by
(centers) phone
Catering Restaurants, bars, …
Computer Instructions for computers
software
Financial services Banking, insurance, …
Healthcare Medical care
Leisure Cinemas, sport, …
Media Books, newspapers, film, television
Property Buying, selling and managing buildings
= real estate
Retail Shops
Telecommunicatio Phone/internet services
ns
Tourism Travel and holidays
B: countries and their industries
Term Explanation Translation
1
,Industry The production of materials and Industrie
- Industria goods - Industrieel
l
To To develop more factories and Industrialiseren
industrialize production in an area
Emerging An industry that is in the early stages Opkomende
industries of development industrieën
Growth An industry that is expanding quickly Groei-industrieën
industries
Light An industry that produces small Lichte industrieën
industries consumer goods (B2C)
e.g. food, textile, electronics
Heavy An industry that produces large, Zware industrieën
industries heavy articles and materials in bulk
(B2B)
e.g. aerospace, shipbuilding, mining
Diversified having many different industries Gediversifieerd
Economy / Economie
UNIT 14: THE DEVELOPMENT PROCESS
A: market research
Market research Finding out what people really want Markt-
onderzoek
Ways of carrying out market research:
A survey A way to collect information by asking Een enquête
people questions
- In-person survey A survey done face-to-face with people Persoonlijk
- Telephone A survey done by calling people on the Telefonisch
survey phone
A survey sent and returned by post Per post
- Mail survey
A survey done over the internet Online
- Online survey
A focus group A form of market research in which a group Focusgroep
of people are asked about their
attitude/feelings towards a product, service,
concept, advertisement or idea
A personal One-on-one conversation to collect Persoonlijk
interview information interview
An observation Observing consumers in action by videoing Observatie
them in stores, watching them at work or
observing how they use a product at home
A field trial Placing a new product in selected stores to Veld-
test customer response under real-life onderzoek
selling conditions
2
, Sample A small group chosen to represent a larger Steekproef
group
To call up To contact someone by phone Opbellen
Low response When few people answered the survey Lage
rates respons-
percentages
The pool The group of people chosen for a survey or
study
To take part / Deelnemen
in… aan een
(e.g. a survey) enquête
A moderator A person who organizes the discussion in a Een
focus group moderator
B: development and launch
Term Explanation Translation
A developer A person who makes or improves (new) Een
e.g. software products ontwikkelaar
developers
A beta version First version of a product used for testing Test versie
= prototype
A rollout The process of introducing a product to the Uitrol,
market gradually (to test reaction) introduceren
To release To make a product officially available to the Uitbrengen
public
A product The moment when a product is officially Product-
launch made available for sale lancering
To try it out Testing a product before it is released to Testen
= testing see if it works well
= trialling
A trial Testing the effectiveness of new drugs Een proef
e.g. to test in before it is released to see if it works well
trials
e.g. clinical trial
Bugs Problems Fouten/
Problemen
A designer A person who creates the look and function Ontwerper
e.g. car of a product
designers
CAD/CAM - Computer-assisted(/aided) design /
- Computer-assisted(/aided) manufacturing
computers are used to help design/make
products
A researcher A person who studies a topic to find new Onderzoeker
information
A laboratory A place where scientific research or testing laboratorium
= a research is done
centre (center)
3
