©THEBRIGHTSTARS 2024
BUSN 201 Exam Study Guide.
Sustainability - answer✔✔Related to the triple bottom line; threatens the survival or current and
future generations
Responsibility - answer✔✔Nature of relationships between stakeholders
Ethics - answer✔✔Decision making in ethical dilemmas
Milton Friedman - answer✔✔A corporation's sole obligation is to maximize wealth to its
shareholders and has no responsibility or capability to address societies interests
Sustainability - answer✔✔Meets the needs of the present, without compromising the needs of
the future generations
Economic impact - answer✔✔Revenues, profit % of local supplies sourced
Social impact - answer✔✔Donations, customer satisfaction, charity promotion, democratic
decision making process
Environmental impact - answer✔✔% of supplies bought from environmentally friendly material,
reduce waste and responsible of disposal
Fragmentation - answer✔✔Everyone works in their own disciplines
Holism - answer✔✔People work together to achieve results
Substitution - answer✔✔The destruction of one form of capital can be substituted with another
form of Capitol
Complementation - answer✔✔All three components (economic, social and environment) are
mutually reinforcing and important
Status Quo - answer✔✔Incremental changes and simple increases in efficiency will achieve
sustainable development
Change - answer✔✔Existing systems are inept and advocates for drastic systemic changes
Masters - answer✔✔The world is made for man, not man for the world
, ©THEBRIGHTSTARS 2024
Equals - answer✔✔Natural objects such as animals, forests, and ecosystems have right of their
own and be treated wiht responsibility and respect, similar to the way we treat other human
beings
Economically underdeveloped countries - answer✔✔Little inequality, homogeneously poor,
levels of consumption minimizes environmental impact
Economically developing countries - answer✔✔Increase inequality, economic opportunities
seized by a minority causing exploitation of natural capital
Economically developed countries - answer✔✔Decrease inequality through middle class, more
ecoefficient production decreases negative environmental impact
Sustainably developing countries - answer✔✔High equality through solid middle class,
mainstreaming sustainable production/consumption patters
sustainably developed countries - answer✔✔Equal distribution of wealth and global
environmental footprint is within planetary thresholds
Marketing - answer✔✔Process that organizations use to design, develop, and communicate the
value of their products, services, and ideas
Utilitarian value - answer✔✔Functional benefits
Hedonic value - answer✔✔Emotional benefits
Stakeholder goodwill - answer✔✔Positive attitude toward an organization among stakeholders
Integrated marketing communications - answer✔✔Consistent approach to internal and external
communications, using the marketing mix, Can build stakeholder goodwill
Product - answer✔✔Features, Benefits, Wants, Needs
Place - answer✔✔Producer, wholesaler, Retailer
Price - answer✔✔Customer value, Cost based, competition based
Promotion - answer✔✔Ads, Sales Promotion, Personal selling, Public Relations, Direct and
Digital
Sender - answer✔✔Person with whom the message originates
Receiver - answer✔✔Person who originally receives the message
Message - answer✔✔Unique combination of words and symbols
BUSN 201 Exam Study Guide.
Sustainability - answer✔✔Related to the triple bottom line; threatens the survival or current and
future generations
Responsibility - answer✔✔Nature of relationships between stakeholders
Ethics - answer✔✔Decision making in ethical dilemmas
Milton Friedman - answer✔✔A corporation's sole obligation is to maximize wealth to its
shareholders and has no responsibility or capability to address societies interests
Sustainability - answer✔✔Meets the needs of the present, without compromising the needs of
the future generations
Economic impact - answer✔✔Revenues, profit % of local supplies sourced
Social impact - answer✔✔Donations, customer satisfaction, charity promotion, democratic
decision making process
Environmental impact - answer✔✔% of supplies bought from environmentally friendly material,
reduce waste and responsible of disposal
Fragmentation - answer✔✔Everyone works in their own disciplines
Holism - answer✔✔People work together to achieve results
Substitution - answer✔✔The destruction of one form of capital can be substituted with another
form of Capitol
Complementation - answer✔✔All three components (economic, social and environment) are
mutually reinforcing and important
Status Quo - answer✔✔Incremental changes and simple increases in efficiency will achieve
sustainable development
Change - answer✔✔Existing systems are inept and advocates for drastic systemic changes
Masters - answer✔✔The world is made for man, not man for the world
, ©THEBRIGHTSTARS 2024
Equals - answer✔✔Natural objects such as animals, forests, and ecosystems have right of their
own and be treated wiht responsibility and respect, similar to the way we treat other human
beings
Economically underdeveloped countries - answer✔✔Little inequality, homogeneously poor,
levels of consumption minimizes environmental impact
Economically developing countries - answer✔✔Increase inequality, economic opportunities
seized by a minority causing exploitation of natural capital
Economically developed countries - answer✔✔Decrease inequality through middle class, more
ecoefficient production decreases negative environmental impact
Sustainably developing countries - answer✔✔High equality through solid middle class,
mainstreaming sustainable production/consumption patters
sustainably developed countries - answer✔✔Equal distribution of wealth and global
environmental footprint is within planetary thresholds
Marketing - answer✔✔Process that organizations use to design, develop, and communicate the
value of their products, services, and ideas
Utilitarian value - answer✔✔Functional benefits
Hedonic value - answer✔✔Emotional benefits
Stakeholder goodwill - answer✔✔Positive attitude toward an organization among stakeholders
Integrated marketing communications - answer✔✔Consistent approach to internal and external
communications, using the marketing mix, Can build stakeholder goodwill
Product - answer✔✔Features, Benefits, Wants, Needs
Place - answer✔✔Producer, wholesaler, Retailer
Price - answer✔✔Customer value, Cost based, competition based
Promotion - answer✔✔Ads, Sales Promotion, Personal selling, Public Relations, Direct and
Digital
Sender - answer✔✔Person with whom the message originates
Receiver - answer✔✔Person who originally receives the message
Message - answer✔✔Unique combination of words and symbols
