Unit 3
Assignment 1
Distinction
Throughout the distinction task I shall write about an organisation of my choice. I shall explain how
they could improve the quality of their business information and justify why. The organisation I shall
be referring to throughout this task is named- ‘Studio Wildcard’, they are known for being a ‘ghost’
company. It is their ambition to remain a hidden company and to continue developing and creating
games.
It is essential in the gaming world to provide what the users want. If you miss out on a trend you
could become outdated and because of this have a potential loss in profit. It is because of this I have
made it a necessity for the company to invest more into primary data of what the gamers want.
Recommendations
The company could create surveys in which they would hire the general public and/or gamers to fill
in the surveys in a detailed manner. The surveys would include as an example: whether the game
features are appropriate and if not how they could be improved. Also they could show what the
advertisement would look like and whether or not this would be appealing, once again they should
adapt to the customers interpretation. They should think about hiring large masses of people to fill
out the surveys to ensure they nail down on the trends.
Another strategy they could take into consideration would be buying higher quality secondary
information. Some companies purchase at high cost primary data- from here they sell the
data/information meaning that they can reduce their expenditure (or at times gain profit). This data
is then available online at large prices. Companies that do this must promise to keep the data anti-
bias.
I also believe that creating reports more frequently could prove useful. Most companies write
reports upon each quarter, I believe that if they keep the data updated and accurate, on a report,
written on a monthly basis it would be highly beneficial. It would mean they could keep a track of
what increases sales whether it be new promotions, new features or simply new advertising boards.
This would mean they can react to trends effectively. Not only would this give the gaining advantage
but it would also prove useful within decision making.
Studio Wildcard
Studio Wildcard are a relatively new company and were established in 2014. Although not many
people have heard of them they are very successful and have a proven record of high profit margins.
Studio Wildcard as you may now know are a very secretive company which is why it is hard to get the
most accurate data however, it has been estimated that within two weeks of releasing their first
game (called- ARK) they generated over $11 million. They’re a company who aspire to achieve
greatness and are developing the game whilst expanding their market (they have now made their
game accessible on three platforms: PC, Xbox One and PS4).
The reason I have chosen this company upon the array of other options is because this company is
relatively new and has already had a profound effect on the gaming world. In the past they have
carried out various methods of constructing data through social media (they asked their fan base
whether they should move onto different platforms and got a positive result). After they had created
the games on these platforms they then carried out more research (offering anyone the chance to
install their game for a beta trial). Through all of their research and collection of data they have made
a start-up company into a multi-million dollar/pound success story.
1|Page
Matthew Lloyd-Jones
Assignment 1
Distinction
Throughout the distinction task I shall write about an organisation of my choice. I shall explain how
they could improve the quality of their business information and justify why. The organisation I shall
be referring to throughout this task is named- ‘Studio Wildcard’, they are known for being a ‘ghost’
company. It is their ambition to remain a hidden company and to continue developing and creating
games.
It is essential in the gaming world to provide what the users want. If you miss out on a trend you
could become outdated and because of this have a potential loss in profit. It is because of this I have
made it a necessity for the company to invest more into primary data of what the gamers want.
Recommendations
The company could create surveys in which they would hire the general public and/or gamers to fill
in the surveys in a detailed manner. The surveys would include as an example: whether the game
features are appropriate and if not how they could be improved. Also they could show what the
advertisement would look like and whether or not this would be appealing, once again they should
adapt to the customers interpretation. They should think about hiring large masses of people to fill
out the surveys to ensure they nail down on the trends.
Another strategy they could take into consideration would be buying higher quality secondary
information. Some companies purchase at high cost primary data- from here they sell the
data/information meaning that they can reduce their expenditure (or at times gain profit). This data
is then available online at large prices. Companies that do this must promise to keep the data anti-
bias.
I also believe that creating reports more frequently could prove useful. Most companies write
reports upon each quarter, I believe that if they keep the data updated and accurate, on a report,
written on a monthly basis it would be highly beneficial. It would mean they could keep a track of
what increases sales whether it be new promotions, new features or simply new advertising boards.
This would mean they can react to trends effectively. Not only would this give the gaining advantage
but it would also prove useful within decision making.
Studio Wildcard
Studio Wildcard are a relatively new company and were established in 2014. Although not many
people have heard of them they are very successful and have a proven record of high profit margins.
Studio Wildcard as you may now know are a very secretive company which is why it is hard to get the
most accurate data however, it has been estimated that within two weeks of releasing their first
game (called- ARK) they generated over $11 million. They’re a company who aspire to achieve
greatness and are developing the game whilst expanding their market (they have now made their
game accessible on three platforms: PC, Xbox One and PS4).
The reason I have chosen this company upon the array of other options is because this company is
relatively new and has already had a profound effect on the gaming world. In the past they have
carried out various methods of constructing data through social media (they asked their fan base
whether they should move onto different platforms and got a positive result). After they had created
the games on these platforms they then carried out more research (offering anyone the chance to
install their game for a beta trial). Through all of their research and collection of data they have made
a start-up company into a multi-million dollar/pound success story.
1|Page
Matthew Lloyd-Jones
