Mktg3410 Final questions with answers 2024

Mktg3410 FinalBrand Name - correct answer The name of a product used to identify the product quickly, often through the use of a logo. Headline - correct answer Main title of the story;grabs reader's attention and gives and idea of what the story is about Key Visual - correct answer Normal storyboard show Body Copy - correct answer The main text portion of an ad. Tagline - correct answer slogan for which the company is known Visual Impact - correct answer the ways in which the overall visual design appeals to the reader through the use of detail, use of color, and layout Creating Loyalty - correct answer When effective, one-on-one communication leads to a customer retention strategy that ultimately increase brand loyalty Lifetime Customer Value - correct answer is an estimate of how much a purchase volume a customer or target market will generate over a length of time. Building Relationships - correct answer Direct marketers use a database to track customer interactions and transactions Measuring and evaluating consumer behavior helps the direct marketer understand customer response levels Data Mining - correct answer Sifting and sorting through company database information to target customers and maintain a relationship with them