Consumer Behavior 8th Edition by Wayne, Deborah MacInnis INSTRUCTOR MANUAL

INSTRUCTOR MANUAL Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters TABLE OF CONTENTS Chapter 01— Understanding Consumer Behavior Chapter 02— Motivation, Ability, and Opportunity Chapter 03— Exposure, Attention, Perception, and Comprehension Chapter 04— Memory and Knowledge Chapter 05— Attitudes Based on High Effort Chapter 06— Attitudes Based on Low Effort Chapter 07— Problem Recognition and Information Search Chapter 08— Judgment and Decision-Making Based on High Effort Chapter 09— Judgment and Decision-Making Based on Low Effort Chapter 10— Post-Decision Processes Chapter 11— Social Influences on Consumer Behavior Chapter 12— Consumer Diversity Chapter 13— Household and Social Class Influences Chapter 14— Psychographics: Values, Personality, and Lifestyles Chapter 15— Innovations: Adoption, Resistance, and Diffusion Chapter 16— Symbolic Consumer Behavior Chapter 17— Marketing, Ethics, and Social Responsibility in Today’s Consumer Society