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Business Research Method 1 (Quantitative) - Summary of the book
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Summary of the required book for Business Research Method 1 (Quantitative) VU course 2018. Name of the book: Marketing Research - an applied approach (5th edition) written by Malhotra, Naresh, Daniel Hunan, and David Birks (2017). Chapters included: 1, 2, 3, 12, 13, 14, 15, 20, 21, 22, and 24
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