Examen
Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition [211581]2023
- Cours
- Établissement
consumer behavior - -the acquisition, consumption, and disposition of goods, services, time, and ideas by (human) decision making units -CB involves... - -more than just products more than just buying: acquisition usage disposing dynamic process many people -consumer roles - -in...
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