Resume
Literature Summary Sensory Perception and Consumer Preference
- Cours
- Établissement
Contains the following literature per lecture: Lecture 1. The role of sensory experience in marketing and CB - Krishna, (2012), An integrative review of sensory marketing: engaging the senses to affect perception, judgment and behavior - Illustrative: Holland, Hendriks and Aarts (2005), Smells...
[Montrer plus]