GRTB All Lectures and Notes:
GRTB Hofstede lecture:
Hofstede’s cultural dimensions:
Six dimensions of national culture:
1. Power distance index (PDI): Degree to which the less powerful members of a society
accept end expect that power is distributed equally. Fundamental issue: How is
society handling inequalities among people?
2. Individualism vs collectivism (IDV): Reflection of people’s self-image is defined in
terms of “I” or “We”. Individuals are expected to take care of themselves and their
immediate families only Vs. collectivism where individuals can expect their relatives
and members of their in-group are looking after them in exchange for unquestioned
loyalty.
3. Masculinity vs feminism (MAS): Masculinity and feminity refer to gender roles, not
physical characteristics.
4. Uncertainty avoidance index (UAI): The degree to which members of society feel
(un)comfortable with uncertainty and ambiguity. How does a society deal with the
GRTB Hofstede lecture:
Hofstede’s cultural dimensions:
Six dimensions of national culture:
1. Power distance index (PDI): Degree to which the less powerful members of a society
accept end expect that power is distributed equally. Fundamental issue: How is
society handling inequalities among people?
2. Individualism vs collectivism (IDV): Reflection of people’s self-image is defined in
terms of “I” or “We”. Individuals are expected to take care of themselves and their
immediate families only Vs. collectivism where individuals can expect their relatives
and members of their in-group are looking after them in exchange for unquestioned
loyalty.
3. Masculinity vs feminism (MAS): Masculinity and feminity refer to gender roles, not
physical characteristics.
4. Uncertainty avoidance index (UAI): The degree to which members of society feel
(un)comfortable with uncertainty and ambiguity. How does a society deal with the
