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Résumés des meilleures ventes pour Test Bank - Marketing 9e
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MARKETING. TEST BANK BY LAMB C., JR., HAIR J., JR., MCDANIEL C., FARIA A
- Examen • 932 pages • 2021 Très apprécié
-
- €11,86
- + en savoir plus
Chapter 1—An Overview of Marketing 
MULTIPLE CHOICE 
1. What is the definition of marketing? 
a. planning sales campaigns 
b. selling 
c. advertising and promotion activities 
d. a philosophy that stresses customer satisfaction 
ANS: D PTS: 1 DIF: Definition REF: p. 4 
OBJ: 1 BLM: Remember 
2. A business is concerned with many day-to-day activities. Some of the most important are the 
planning and conception of the product or service, its pricing policy, and the distribution strategy. 
What ar...
Derniers résumés de Test Bank - Marketing 9e
-
MARKETING. TEST BANK BY LAMB C., JR., HAIR J., JR., MCDANIEL C., FARIA A
- Examen • 932 pages • 2021 Nouveau
-
- €11,86
- + en savoir plus
Chapter 1—An Overview of Marketing 
MULTIPLE CHOICE 
1. What is the definition of marketing? 
a. planning sales campaigns 
b. selling 
c. advertising and promotion activities 
d. a philosophy that stresses customer satisfaction 
ANS: D PTS: 1 DIF: Definition REF: p. 4 
OBJ: 1 BLM: Remember 
2. A business is concerned with many day-to-day activities. Some of the most important are the 
planning and conception of the product or service, its pricing policy, and the distribution strategy. 
What ar...