Zeenoche

Marketing management assignment identifies the stages in the consumer buying process model and how some of the stages of the model are changing in the retail sector with the emergence of technologies, explains the key characteristics of service and assesses how the retailers of today are moving out from selling commodities but engaging more and more the consumers in the transaction and service co-creation, also explains the SAVE concept and how the marketing mix has now shifted from the tra...

Customer relationship management presentation

International marketing presentation is about IM and exporting, multinational marketing, opportunities & challenges, small business mindset, roadmap when going for global market, globalization, major international marketing decisions, the global marketing environment, political – legal environment, cultural environment, deciding whether to go global, deciding which markets to enter, market entry strategies, marketing mix strategies, marketing mix adaptation, global product strategies, global p...

Strategic marketing presentation is about internal analysis, strategic and tactical marketing, marketing function and strategic role, macro and micro environment, opportunities, threats and organizational response, mission statement, financial analysis, human capital analysis, marketing analysis, management and organization, customer analysis, market share and market trends, dynamic marketing environment, external analysis, concept of the unique selling proposition, competitor analysis, elements...

E-commerce and service marketing is about E-marketing, cyber marketing, marketing orientations, marketing mix, target marketing, market segmentation, buyer behavior models, product differentiation strategy, positioning strategy, product branding strategy, price sensitivity, classic marketing channel strategies, changing marketing landscape, impact of technology on marketing, technology effects on marketing strategy, ethical issues and downside of internet marketing, characteristics of E-commerc...

Marketing mix presentation is about the marketing planning, marketing function and strategic role, elements in a marketing strategy, steps for a good marketing strategy, Porter’s Generic strategies, Porter’s value creation, Porter’s value chain activities, Ansoff growth matrix, competitor and market analysis, SWOT analysis, TOWS analysis, PESTEL framework, structure of industry, nature of competition, Porter’s five forces, BCG growth share matrix, GE matrix, portfolio analysis models, st...

Marketing Management presentation is about definition of marketing, differences between sales and marketing, strategic orientation of marketing, marketing approaches, marketing mix elements, holistic marketing concept, SAVE framework, 7Cs, old economy vs new economy, marketing environment, marketing information system, types and sources of information, decision support systems, market and marketing research, types of research, research methodology, organising market research, consumer behaviour,...

Five major dimensions of globalisation assignment covers the introduction of the concept of globalisation, brief review on the dimensions elaborated by Chase-Dunn and to what extent the dimensions are applicable and relevant, overview of the evolution of globalisation and conclusion.

Globalisation & policy making presentation is about globalisation, dimensions of globalisation, United Nations, brief history, UN Charter, main branches of the UN.

Instruments of government policy presentation is about legislatures, types of legislatures, functions of Legislature, public policy instruments, types of policy instruments and factors shaping government choice of policy.

Theories of decision process presentation is about the need for better theories, six theoretical frameworks, stages approach, institutional rational choice approach, multiple streams approach. punctuated equilibrium approach, advocacy coalition approach and policy diffusion approach.

Information & policy analysis is about the need for more active issue search and the problems associated with it, methods of active issue search, protecting credibility, media, freedom of information, its implications and whistleblowing.

Policy Formulation Process presentation is about the public service, the government, the parliament and legislative system, the judiciary, public opinion polls, the media, 4 main types of issues, sources of policy development, the policy cycle, policy option analysis and selection.

Foundation of Policy Analysis presentation is about public policy, market failures and policy analysis framework.

8 presentations and 1 assignment

Operations Management Assignment is about definition of operations management, forecasting, capacity management, inventory management, project management, quality management, challenges faced by operations managers and how can operations management contribute to the success of an organisation.

Performance Management presentation is about Hoshin planning, the cascading attribute of the Hoshin planning process, the balanced scorecard, customer perspective, customer view of cost, internal perspective, innovation and learning perspective, financial perspective, closed-loop management system and benchmarking.

Inventory planning and management presentation is about types of inventory, reasons for keeping inventory, costs associated with keeping stocks, economic order quantity, assumptions of the optimum lot size calculation, lead time, fixed order quantity model, the periodic review model, sales and operation planning, materials requirements planning, data required to manage a basic mrp, manufacturing resource planning, thinking process of theory of constraints, types of buffer, operating guidelines f...

Capacity planning and management presentation is about level production strategy, strategic capacity planning, production planning, production plan using level production strategy, develop a production plan using a chase capacity strategy, yield management, yield management effectiveness, yield management process, conditions to be present for successful yield management, options to influence demand, options to manage supply and factors to be considered in studying queues.