Mkt315 Guías de estudio, Notas de estudios & Resúmenes

MKT315 Exam 1 (CH 1-5, 13)Personal Selling - correct answer a person-to-person business activity in which a salesperson uncovers and satisfies the needs of a buyer to the mutual, long-term benefit of both parties. How do *sales organizations / salespeople* define profit? - correct answer Profit = Sales - COGS - Time and Effort How do buying organizations / buyers define profit? - correct answer Personal Value Equation = Benefits received - (Selling price + Time and effort to purchase) ...

MKT315 FINAL EXAM 2022 QUESTIONS AND ANSWERS

MKT315 Exam 1 (CH 1-5, 13) questions and answers 100% correct 2024

MKT315 Final Exam Study Guide Spring (

Final_ExamMKT315.

MKT315 Final Exam Study Guide Spring (

MKT315 Final Exam Study Guide Spring (

1. Profit equation 2. Pricing strategies (skimming, penetration, etc.) a. Penetration, Skimming, Competition 3. Wholesalers, retailers; a. Merchant wholesalers – buy and take title to merchandise: b. General merchandise wholesalers – broad selection of products c. Specialty merchandise wholesalers – limited selection, often due to special handling needs (frozen foods) d. Retailers: is the process that enables the sale of products and services to end-user consumers, including busines...

Quizz 2 1.- Examples of neuromarketing research are: Brain activity Emotional response to an ad or product Eye movement tracking All of the above 2.- What is market segmentation? Dividing the entire market into groups of consumers 3.- Which of the following does not cover marketing data: Customer 4.- Demographics, trends, buying habits, competition, and industry environments are the part of: Marketing data 5.- What are the four positioning statements: -Target market, category, bra...