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Marketing Communication Book Summary Chapter 3, 4, 7, 13. Marketing Communications: A European Perspective
- Resumen • 16 páginas • 2021
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- $7.19
- 6x vendido
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This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. 
 
The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...
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Summary Book Marketing Communication (De Pelsmacker et al., 2018)
- Resumen • 7 páginas • 2021
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Disponible en paquete
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- $4.97
- 2x vendido
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Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 7: Media planning 
Chapter 13: Measuring campaign effectiveness
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Summary for CCPI2 Theory Campaign: Planning and Implementation 2020-2021
- Resumen • 58 páginas • 2021
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- $7.74
- 8x vendido
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Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 
- Includes all powerpoint and lecture notes
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Summary marketing communications including lecture notes
- Resumen • 50 páginas • 2021
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- $6.63
- 3x vendido
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A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
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Summery Marketing Communications
- Resumen • 162 páginas • 2020
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- $7.19
- 3x vendido
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As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.
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Marketing Communications: samenvatting colleges en handboek
- Resumen • 129 páginas • 2021
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- $7.30
- 21x vendido
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Deze samenvatting bevat alle collegenotities en inhoud van het boek 'Marketing Communications: A European Perspective' van P. De Pelsmacker (hoofdstukken 1-7 en 13-14). Geslaagd in eerste zit met 18/20.
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Marketing Communication summary ALL lectures 2021
- Notas de lectura • 28 páginas • 2021
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- $7.19
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Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master
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Summary Compulsory Chapters - Marketing Communication
- Resumen • 27 páginas • 2020
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Disponible en paquete
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- $7.19
- 1x vendido
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This summary contains all information of the mandatory/relevant chapters of the book Marketing Communications: A European Perspective (6th edition), for the course ''Marketing Communication'' at Tilburg University. Note: This summary was created as preparation for the exam in Spring 2020! The chapters included are: 3, 4, 7 and 13.
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Summary Modules and Book Marketing Communication
- Lote • 2 artículos • 2021
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- $8.85
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Summary of all the modules discussed in the course Marketing Communication and the book (chapters 3, 4, 7 and 13).
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Summary Communication Theory
- Resumen • 35 páginas • 2021
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Disponible en paquete
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- $7.19
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Summary about communication theory, block 2.2 at the Hanze University of Applied Sciences. Also contains lecture notes and a summary of the chapters of the book: 1, 2, 4, 5, 6, 7, 9, 10, 11, 12, 13 and 14
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