Cross cultural marketing

This document contains a summary of all the lectures provided by the VU for the course Cross Cultural Marketing (E_IBA1_CCM). The important concepts are shown in (colored) bold. The document also shows illustrations and pictures of important concepts, to paint a clearer picture. Goodluck with studying!

Large summary of all the required articles for Cross Cultural Marketing

Includes all chapters in the order of the course + Summary of the articles (With table of contents + Hyperlinks)

Summary containing all the lectures and knowledge clips discussed during the lectures of the course Cross Cultural Marketing given in the first year of International Business Administration at the Vrije Universiteit Amsterdam. By learning this summary I personally passed the final exam.

Summary of the lecture and the relevant scientific articles

Cross Cultural Marketing, Final Marketing Plan Report, VU, International Business Administration, Year 1. Full report

Cross Cultural Marketing, All lecture notes & Exam Relevant Material, VU, International Business Administration, Year 1

Cross Cultural Marketing, Summary / Cheatsheet articles exam relevant, VU, International Business Administration, Year 1

Cross Cultural Marketing, Summary Marketing Models, VU, International Business Administration, Year 1

Summary of marketing articles for the exam