Consumer Marketing

This document is everything you need to pass the Consumer Marketing course and the open book exam. It contains detailed transcripts of all lectures in easy-to-understand words and a lot of examples. The papers are organized, all experiments, conceptual models and main findings are summarized and visually presented. I got an 8.5 in this exam and was very well prepared with this document. I hope it can help someone else as well!

A full summary of all lectures + notes taken during these lectures. The articles and questions that served as preparation for each lecture were also included (to be seen before each lecture). At the end also included practice exam with answer.

All Consumer Marketing (Msc Marketing) lecture notes together in one convenient document. It also contains worked out examples discussed in class.

This document contains easy to understand notes on the lectures and articles discussed. As I learn more from visuals or examples myself, this document contains lots of examples with all the different concepts. I was present during every lecture in the school-year , so all in-class examples are included as well. All notes, articles, example cases are included for you to pass your test. At the end of the lecture notes an example exam can be found (answers included). Good luck on your test!

This document contains every thing you need for the (open book) exam. It contains all lectures and papers discussed.

this is a summary of all the articles you are supposed to read for the course Consumer Marketing (MSc Marketing) at the VU.

This document includes all lecture notes for lectures 1 up untill 12, including a summary of all the articles for each week.

This document contains a detailed summary of all the required articles for the course Consumer Marketing, in 2023. It includes both the articles discussed during the lecture and the ones discussed during the tutorials.