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Strategic Brand Management (book, PDF)
- Resumen • 591 páginas • 2019
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- $5.74
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Strategic Brand Management by Kevin Lane Keller (complete book, PDF)
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UvA Branding Summary ALL Articles March 2019 Grade 8,5!
- Resumen • 66 páginas • 2019
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Disponible en paquete
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- $6.32
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Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review.
Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review.
Article 1.3 Batr...
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Brand Marketing Summary (Strategic Brand Management, Keller)
- Resumen • 139 páginas • 2018
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- $12.07
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Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller
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Strategic Brand Management
- Resumen • 82 páginas • 2017
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- $5.17
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The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.
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Complete Brand & Product Management Course Summary
- Resumen • 26 páginas • 2017
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- $6.89
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Hi, I'm Santi. A Graduate from the University of Groningen in MSc Marketing of the 2016/17 class, which I graduated cum laude. This was partly due to my ambition and partly due to these scripts that I wrote. They have allowed me to memorize the important concepts effectively and helped out friends and fellow students to obtain high grades and eventually become successful even in their resits. I hope this script will help you too! 

This script will teach you all relevant concepts for the course ...
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