,Strategic Brand Management
Building, Measuring, and
Managing Brand Equity
Global Edition
1
,This page intentionally left blank
, Strategic Brand Management
Building, Measuring, and
4e Managing Brand Equity
Global Edition
Kevin Lane Keller
Tuck School of Business
Dartmouth College
Boston Columbus Indianapolis New York San Francisco Upper Saddle River
Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto
Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo
Building, Measuring, and
Managing Brand Equity
Global Edition
1
,This page intentionally left blank
, Strategic Brand Management
Building, Measuring, and
4e Managing Brand Equity
Global Edition
Kevin Lane Keller
Tuck School of Business
Dartmouth College
Boston Columbus Indianapolis New York San Francisco Upper Saddle River
Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto
Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo