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The focal point of all marketing activities is - ANS customers The marketing mix is known by what other name? - ANS the four Ps Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix - ANS product Making the product available to the customer in the right quantities and locations when the customer wants them is the definition for which of these marketing mix variable? - ANS place Many people equate advertising with mark...

Which of the following organizations is more likely to use project financing? A. a small start up B. a financial services firm w an extensive client list C. a large consumer goods company D. a large public utility involved in infrastructure development - ANS D. After an extensive recruitment process to select well-qualified individuals, a large percent of a company's new hires resigned within the first month of the job. Which of the following is the most likely explanation for this sit...

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