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Examen
BUS2 130, Exam 1, SJSU Questions and Correct Verified Answers Latest Version
Marketing's role within a firm 
 Marketing should be a profitable investment that forces business to 
confront uncertainty in the environment, like 
 changes in consumer tastes or 
 changes in regulations. 
What is the overall plan for marketing strategy? 
 segmentations, targeting, positioning 
Marketing Mix (4 P's) 
 product, pricing, 
 place (distribution), 
 promotion (communication). 
Needs 
 states of felt deprivations. 
Master01 | September, 2024/2025 | Latest update 
1 | P a g e |...
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Bus 130,140 Exams Package
BUS 130 Exam 1 questions and 
answers 
Communication is the process of 
A) transferring information and meaning. 
B) listening actively. 
C) writing messages. 
D) speaking to others. 
E) none of the above.A 
 
Improving your communication skills will enhance your career because 
A) having great ideas won't help you much, unless you can communicat
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BUS 130,140 exams questions and answers
cycle time is the average time between completed and actual unitCycle time is 
the ratio of the time that a resource is actually activated relative to the time that it is 
available for use. (T/F) 
 
TrueBuffering in a production process refers to a storage area between stages of 
production activity where output of a stage is placed prior to b
Examen
BUS2-130 Exam 1 questions and answers
BUS2-130 Exam 1 questions and 
answers 
After World War I and the Great Depression, consumers purchased far less. To 
address overproduction, companies relied on advertising and personal selling. This 
was thesales-oriented era 
 
In the ________ era, manufacturers focused on product innovation, rather than 
satisfying the needs of individual customers.production-oriented 
 
Which of the following is one of the core practices among value-oriented 
marketers?constantly measuring the ben...
Examen
BUS2 130, Exam 1, SJSU questions and answers
BUS2 130, Exam 1, SJSU questions 
and answers 
Marketing's role within a firmMarketing should be a profitable investment that 
forces business to confront uncertainty in the environment, like 
changes in consumer tastes or 
changes in regulations. 
 
What is the overall plan for marketing strategy?segmentations, targeting, 
positioning 
 
Marketing Mix (4 P's)product, pricing, 
place (distribution), 
promotion (communication). 
 
Needsstates of felt deprivations. 
 
Biogeni...