Marketing Management

University of Pretoria (UP)

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Marketing Management Questions and Answers

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Marketing Management Questions and Answers
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6

enero 2023
List the steps in the personal selling process. Strategic Planning, Marketing Planning, Business Planning & Corporate Planning Marketing Planning Process Competitive Orientated Approaches to Pricing Promotional Methods List of potential customers sources and techniques
reigntutorstc90
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Steps taken in pricing of a product.

Examen

Steps taken in pricing of a product.
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1

enero 2023

2022/2023

A
Draw a diagram showing the various steps that are taken in the pricing of a product. Steps taken in pricing of a product.
reigntutorstc90
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List the steps in the personal selling process.

Examen

List the steps in the personal selling process.
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1

enero 2023

2022/2023

A
List the steps in the personal selling process. Steps in the personal selling process
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Strategic Planning, Marketing Planning, Business Planning & Corporate Planning

Examen

Strategic Planning, Marketing Planning, Business Planning & Corporate Planning
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1

enero 2023

2022/2023

A
Strategic planning is a critical process that organizations engage in to identify what they are and where they want to be in the future. (a) Identify the three levels of strategy. (b) Explain where marketing planning fits into this process. (c) Describe the benefits of marketing planning
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The third step in the marketing planning process is an internal and external analysis of the strengths, weaknesses, opportunities and threats.

Examen

The third step in the marketing planning process is an internal and external analysis of the strengths, weaknesses, opportunities and threats.
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3

enero 2023

2022/2023

A
The third step in the marketing planning process is an internal and external analysis of the strengths, weaknesses, opportunities and threats. Explain what this would involve for the marketer.
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Competitive-orientated approaches to pricing: (a) Product-analysis pricing (b) Competition-oriented pricing (c) Full-line pricing

Examen

Competitive-orientated approaches to pricing: (a) Product-analysis pricing (b) Competition-oriented pricing (c) Full-line pricing
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2

enero 2023

2022/2023

A+
Discuss the following competitive-orientated approaches to pricing: (a) Product-analysis pricing (b) Competition-oriented pricing (c) Full-line pricing
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Promotional methods that can be used to drive sales in the consumer market

Examen

Promotional methods that can be used to drive sales in the consumer market
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2

enero 2023

2022/2023

A
Discuss promotional methods that can be used to drive sales in the consumer market.
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Source and techniques for developing a list of potential customers during prospecting

Examen

Source and techniques for developing a list of potential customers during prospecting
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2

enero 2023

2022/2023

A+
Discuss the best sources and techniques for building a list of potential customers during prospecting.
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Chapter 18 Non Parametric Tests

Resumen

Chapter 18 Non Parametric Tests
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3

septiembre 2022

2022/2023
summary of chapter 18 - stk 120
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Marketing Management 1 MAR101B notes

Resumen

Marketing Management 1 MAR101B notes
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agosto 2022

2022/2023
This document compiles notes from the textbook Introduction to marketing a southern African perspective, as well as lecture notes and study guide notes. *Exam mark: 82% *Final mark: 80% Please support my profile by leaving a review!
chrizelbreytenbach
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